YOU ASKED
Greetings, despite trying multiple approaches, our game still has low ad revenue. Could you offer any advice? Thank you kindly, Mark.
Answer from our Expert:
The most common reason behind low ads/DAU (Impressions/Daily active user) and conversion to ad watching are unreliable ad placements in the gameplay. This is most often caused by:
- Ad placement is not clearly visible and doesn’t stand out during gameplay (e.g. icon/reward is not visible enough), essentially meaning it’s not attractive enough to make players click.
- The low reward for the player’s time seems unattractive in the economy. More often than not, players watch ads to help them progress in the game and so choosing a reward that players desire is paramount.
- Players might be unaware of the ad. Make sure you notify players well enough so the chances of them missing are minimized.
- The ad placement not being eligible for all players i.e. It requires players to do something, reach a checkpoint, and/or run out of something to see it.
Robert Buzukasvili, Game Designer & Analyst
