Ask the Experts #5 – Low Mobile Game Revenue Struggle

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#5

YOU ASKED

Greetings, despite trying multiple approaches, our game still has low AD revenue. Could you offer any advice? Thank you kindly, Mark.

Most common the reason behind this is low ADs/DAU(Impressions/Daily active user) and Conversion to AD watching. This can be caused by unreliable AD placements in the gameplay. Most often it’s caused by :

  1. AD placement is not clearly visible and doesn’t stand out during gameplay (e.g. icon/reward is not visible enough). This way, it’s not attractive enough for players to click it.
  2. The low reward for the player’s time seems unattractive in the economy. Most usually players watch ADs which help them progress in the game. Choose rewards that players desire.
  3. Players might be unaware of the AD. Make sure you notify players well enough, so they never miss out on an AD.
  4. The AD placement is not eligible for all players (it requires players to do something, reach a checkpoint, or run out of something to see it). This way, you are thirsting your own game from extra AD exposure to more players.

Robert Buzukasvili, Game Designer & Analyst

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