Senior User Acquisition Manager in Mobile Gaming
We are seeking a highly experienced and dynamic Senior User Acquisition Manager to join our mobile gaming team. The ideal candidate will have a proven track record in scaling mobile games in the post-IDFA era.
This role requires a deep understanding of the evolving mobile advertising landscape, proficiency in user acquisition strategies, and the ability to adapt to the challenges of privacy-centric marketing.
This person must be creative, analytical, detail-oriented, and highly driven. They will develop, execute, analyze, and optimize marketing campaigns. The ideal candidate will have experience in marketing campaign management and insight into the mobile game industry.
- Profitably manage sizable monthly spend through ownership of several key marketing channels such as Google UAC, Meta Ads, ironSource, Vungle, Unity and others
- Establish and maintain relationships with key advertising platforms and technology partners.
- Primary point of contact in UA related topics with our partners/clients
- Support, under manager supervision, in reporting, optimization and UA strategy, and provide data and analysis to manager for budget planning
- Manage insertion orders and partner legal documentation
- Strategize and execute user acquisition campaigns. Develop and implement comprehensive user acquisition strategies to drive game growth while maintaining efficiency post-IDFA.
- Utilize data analytics to understand user behavior, optimize campaigns, and maximize ROI. Continuously test and learn to identify best practices in a privacy-first advertising environment.
- Work closely with product, analytics, and creative teams to ensure alignment of UA strategies with overall business goals.
- Stay abreast of industry trends, particularly changes related to IDFA and privacy regulations, and adjust strategies accordingly.
- Oversee the creative process for advertising, ensuring that content is engaging, compliant, and optimized for performance.
- Establish and maintain relationships with key advertising platforms, agencies, and technology partners.
- Minimum of 5 years in user acquisition for mobile games, with specific experience in post-IDFA strategy development and execution.
- Proven track record of scaling mobile games in a privacy-focused advertising ecosystem with deep understanding of the mobile gaming market, player behavior, and current trends.
- Experience with Apple’s SKAdNetwork and Google’s Privacy Sandbox initiatives.
- Strong analytical capabilities, with experience in attribution modeling, A/B testing, and ROI analysis.
- Familiarity with the latest ad technologies and tools, including DSPs, MMPs, and analytics platforms.
- Overview of privacy regulations like GDPR, CCPA, and their impact on mobile advertising is a plus.
- Bachelor’s degree in Marketing, Business, or a related field is a plus.
- Excellent communication and team collaboration skills.
- English language on an advanced level to be able to present in front of audience and reason
- Demonstrated excellence in organizational skills, attention to detail and ability to multitask.
- Ability to thrive in a fast-paced and constantly changing environment.
Compensation: from 2,850 EUR on B2B contract with a fixed monthly rate with covered time-offs
The final amount will strongly depend on your seniority, experience and skills.
- Tasty and rich meals at your disposal every working day at the offices
- Gym and showers
- Table tennis and table football
- Bike room for those friendly to the environment
- Spacy terrace with a wonderful view to chill with colleagues
- Office hot desk or work from home with flexible hours
*Some benefits might differ based on the country you work from.
Think of everything you need to make a mobile game successful, then think SuperScale – experts at maximizing returns at every stage of a game’s lifecycle. Whether it’s through analytics, monetization, UA, LiveOps, or all of them combined, we have the tools and expertise to deliver maximum revenue from the game we work on.
WHAT YOU ALSO GET IF YOU WORK WITH US
ROOM TO GROWBuild your career in a fast-growing company
BREAKFAST, LUNCH AND SNACKSDelicious, fresh food available all day
HYBRID, FLEXIBLE WORKINGFlourish in and outside of work
ONSITE GYMAny time is a good for a workout
BIKE ROOMSecure storage for your two-wheeled steed
Join our team
At SuperScale we bring games and studios to their maximum potential. With our technology and solutions we bring our partners to the level of performance their product deserves. We help them attract and retain valuable, engaged and happy users, and scale games growth to unexpected heights
WE ARE DEFINING A NEW WAY OF RUNNING GAMES PERFORMANCE
The provider of choice for many of the leading games studios. If you play games, you have most likely played our clients games.