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Improving LTV of the game so the game can be scaled through paid UA.
SuperScale delivered Hill Climb Racing 2 a package filled with various solutions:
- Support with Setup of Segmentation & Personalized Offers Delivery Stack
- Creating Segments, Offers
- Pricing & Executing Iteration of Personalized Offers
- Evaluation of Offers and Preparation of Reports
At first we deployed Special Offers Optimization using only existing game content, which was later on followed by Modelling of Purchasing & Gameplay Behaviour, based on Data Science.
Right Pricing and Evaluation of Content for each player individually.
Last but not least, we deployed Hyper-Segmented Offers (up to 40k unique offers in some iterations).