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#case study

How Full Growth Management helped double NimbleBit’s Tiny Tower revenue

Mobile F2P gaming company NimbleBit helped give their 10-year-old game Tiny Tower a new lease of life. Tiny Tower more than doubled overall revenue using SuperScale’s Full Growth Management solution.

 

+151% Overall revenue growth: $4.5m
+32% DAU
+Restarted profitable UA spend 
+7-year-old monthly revenue record broken in July 2022
+No internal headcount was needed from NimbleBit

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GARDENSCAPES

Scope of our partnership:

Set up personalization models, pricing of targeted offers, and iterative personalized offers delivery. Managed by a team of data scientists.

 

+32% offer LTV improvement compared to the previous offer system on targeted channels

HILL CLIMB RACING 2

During our cooperation we have increased LTV tremendously by implementing deeply personalized special offers.
In personalization we have focused on combination of both gameplay and monetization behavior of all major segments of players.

 

+31% IAP Revenue

IDLE COFFEE CORP

Scaling the game to its full potential through profitable UA with in-house creatives and ASO.
Game consequently reached Top 1 iOS US games chart.

 

-50%  Overall CPI Decrease