Milan Strba, Head of Growth at SuperScale shares his tips for a good growth strategy, what he thinks will be the future trends of the app marketing industry and whether you should invest in UA or organic growth first.
Even the most successful blockchain gaming publishers still rely primarily on organic growth. They too struggle with scaling their games & apps with performance-driven marketing results. To grow blockchain games sustainably, like in mobile F2P markets, studios need updated fundamentals for performance-driven growth.
Watch SuperScale’s Ivan Trančík track session at Pocket Gamer Connects London 2022.
The talk explains what are the most important aspects of Game and Monetization design in relation to overall game success. The findings are based on deconstruction and performance data of dozens of successful as well as not-so-successful F2P mobile titles.
Every single year our performance marketing space is changing a lot, that’s why we need to keep our strategies up-to-date. Find out when is the right time to expand to other marketing channels with the right approach to creative production.
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