Legal
Cookie Policy
What cookies we set on superscale.com, what they do, and how to withdraw consent.
All cookies and similar tools integrated into our website www.superscale.com are used by SuperScale s. r. o., with its registered seat at Bottova 2A, Bratislava 811 09, Slovakia, company ID No. (IČO): 47 523 697, registered in the Commercial Registry kept by Bratislava I District Court, Section Sro, insert No. 94037/B and affiliated companies belonging to SuperScale Group. SuperScale Group represents any and all of the following companies: (i) SuperScale s. r. o. (Slovakia); (ii) SUPERSCALE UK LTD (United Kingdom); (iii) SuperScale CZ, s.r.o. (Czech Republic) (jointly "SuperScale", "we" or "us").
In relation to any issues related to cookies you may contact us directly:
- Via email: gdpr@superscale.com
- By mail: SuperScale s.r.o., Bottova 2A, 811 09 Bratislava
This Cookie Policy is primarily intended for visitors of our websites as it provides information on how we use cookies and similar tools in connection with the use of www.superscale.com and our social media fan pages. This Cookie Policy supplements and specifies our Privacy Policy.
You as the data subject have the right to withdraw your consent at any time, and the withdrawal of consent does not affect the lawfulness of processing prior to its withdrawal. At the same time, for reasons related to your specific situation, you have the right to object to processing of personal data carried out on:
- Legal ground of the legitimate interests; and
- Purposes of the direct marketing
Including related profiling. Such objection has the same effect as the withdrawal of consent with cookies.
Cookies on the current superscale.com (updated 10 July 2026)
The current version of www.superscale.com takes a consent-first approach: no analytics cookies are set unless you accept them in the cookie banner.
- Google Analytics 4 with Consent Mode v2. Until you give consent, measurement runs in cookieless mode — Google receives only aggregated, non-identifying signals, and no analytics cookies or persistent identifiers are stored on your device.
- If you click “Accept”, Google Analytics sets the cookies
_gaand_ga_*(expiry: up to 2 years; provider: Google LLC, United States). They distinguish visitors and let us measure, in aggregate, how the site is used — pages visited, sessions, and conversions such as submitting the contact form. - Your choice itself is remembered on your device in the browser's local storage (key
ss_cookie_consent) so we don't ask again on every visit. It stays until you change it or clear your browser data. - Changing your mind: click “Cookie settings” in the website footer at any time — it re-opens the banner so you can decide again. If you decline, the Google Analytics cookies previously set by this site are removed.
Details of Google's processing are available in Google's Privacy Policy. Transfers to the United States are safeguarded by Google's certification under the EU–U.S. Data Privacy Framework and the EU standard contractual clauses. The inventory in section 3 below lists cookies that have been used across SuperScale websites and integrated third-party services over time; the current www.superscale.com sets only the cookies described in this section.
1. What types of cookies do we process?
Cookies are files that are stored on your mobile device or internet browser used by your device when browsing our website and send us information about your activity. It is a technology that helps us better control and set up our websites, understand your behavior while using them, but also target our online advertising and campaigns more specifically. We use the following basic types of cookies on our website:
- Necessary cookies are essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
- Functional cookies help perform functionalities like sharing content on social media platforms, collect feedback, and other third-party features.
- Performance cookies are used to understand and analyze key performance indexes of the website which helps deliver a better user experience.
- Analytical cookies are used to understand how visitors interact with the website — number of visitors, bounce rate, traffic source, etc.
- Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
In accordance with the law, we require your prior consent for all analytical and advertisement cookies, which you can revoke at any time. We choose to do the same in relation to all functional, performance and unclassified cookies, where we also use the consent.
We store the necessary cookies automatically without the need for your consent on the legal basis of the performance of the contract or legitimate interests. We distinguish between "1st party" cookies — which we store directly on our servers — and "3rd party" cookies — which are stored by our external service providers.
2. For what purposes and on what basis do we use cookies?
We use cookies for the following purposes and based on the following legal grounds:
| Purpose | Cookie type | Legal basis |
|---|---|---|
| Maintaining adequate level of security (security) | Necessary cookies, Functional cookies | Legal obligation / Legitimate interest |
| Contract performance | Necessary cookies, Functional cookies | Contract and Legitimate interest or Consent (for third party functional cookies) |
| Establishment, exercise or defence of legal claims (legal agenda) | Necessary cookies | Legitimate interest |
| Direct marketing communication & raising brand awareness online (marketing) | Functional, Performance, Advertisement, Analytical cookies | Consent |
3. What specific cookies do we use and what is their retention period?
The complete list of cookies set on superscale.com, with description, type, target websites, third-country transfer note, expiry, and provider:
| Cookie name | Description | Type | Websites | 3rd country transfer | Expiry | Provider |
|---|---|---|---|---|---|---|
__cf_bm | Used to distinguish bots and human users so the website can have a real overview of usage. | Necessary | superscale.com, go.superscale.com | Yes, United States | 1 day | superscale.com |
cookielawinfo-checkbox-advertisement | Set by GDPR Cookie Consent plugin to record user consent for "Advertisement" category cookies. | Necessary | superscale.com | Yes, United States | 1 year | superscale.com |
cookielawinfo-checkbox-analytics | Records user consent for "Analytics" category cookies. | Necessary | superscale.com | Yes, United States | 1 year | superscale.com |
cookielawinfo-checkbox-functional | Records user consent for "Functional" category cookies. | Necessary | superscale.com | Yes, United States | 1 year | superscale.com |
cookielawinfo-checkbox-necessary | Records user consent for "Necessary" category cookies. | Necessary | superscale.com | Yes, United States | 1 year | superscale.com |
cookielawinfo-checkbox-performance | Records user consent for "Performance" category cookies. | Necessary | superscale.com | Yes, United States | 1 year | superscale.com |
elementor | Used by the website's WordPress theme to implement or change content in real-time. | Necessary | superscale.com | Yes, United States | Persistent | superscale.com, wordpress.com |
li_gc | Stores what consent the user has given to cookies for the current domain. | Necessary | superscale.com, go.superscale.com | Yes, United States | 2 years | linkedin.com |
cookielawinfo-checkbox-others | Records user consent for "Other" category cookies. | Necessary | superscale.com | Yes, United States | 1 year | superscale.com |
__cf_bm | Used to support Cloudflare Bot Management. | Functional | superscale.com | Yes, United States | 30 minutes | superscale.com, cloudflare.com |
bcookie | LinkedIn share buttons and ad tags use this to recognize browser ID. | Functional | superscale.com, go.superscale.com | Yes, United States | 2 years | linkedin.com |
bscookie | Stores performed actions on the website (LinkedIn). | Functional | superscale.com, go.superscale.com | Yes, United States | 2 years | linkedin.com |
lang | Remembers a user's language setting (LinkedIn). | Functional | superscale.com, go.superscale.com | Yes, United States | Session | ads.linkedin.com |
_hjCookieTest | Determines what the user's browser preferences are regarding third party cookies (Hotjar). | Functional | superscale.com | Yes, United Kingdom | Session | superscale.com |
lidc | Facilitates LinkedIn data center selection. | Functional | superscale.com, go.superscale.com | Yes, United States | 1 day | linkedin.com |
UserMatchHistory | LinkedIn Ads ID syncing. | Functional | superscale.com, go.superscale.com | Yes, United States | 1 month | linkedin.com |
li_gc | Stores visitors' consent regarding the use of cookies for non-essential purposes (LinkedIn). | Functional | superscale.com | Yes, United States | 2 years | linkedin.com |
visitor_id# -hash | Pardot protection against hackers. | Functional | superscale.com, go.superscale.com | Yes, United States | 10 years | go.superscale.com, pardot.com |
_ga | Google Analytics — calculates visitor, session and campaign data and tracks site usage for analytics report. | Analytics | superscale.com, go.superscale.com | Yes, United States | 2 years | superscale.com, google.com |
_ga_# | Google Analytics — collects data on user visits, including first and last visit. | Analytics | superscale.com, go.superscale.com | Yes, United States | 2 years | superscale.com, google.com |
_gat_gtag_UA_173282740_1 | Google — distinguishes users. | Analytics | superscale.com | Yes, United States | 1 minute | superscale.com, google.com |
_gat | Google Analytics — throttles request rate. | Analytics | superscale.com, go.superscale.com | Yes, United States | 1 day | superscale.com, google.com |
gid | Google Analytics — stores information on how visitors use the website. | Analytics | superscale.com, go.superscale.com | Yes, United States | 1 day | superscale.com, google.com |
_hjAbsoluteSessionInProgress | Hotjar — detects the first pageview session of a user. | Analytics | superscale.com, go.superscale.com | Yes, United Kingdom | 1 day | superscale.com, hotjar.com |
_hjFirstSeen | Hotjar — identifies a new user's first session. | Analytics | superscale.com, go.superscale.com | Yes, United Kingdom | 1 day | superscale.com, hotjar.com |
_hjIncludedInPageviewSample | Hotjar — whether a user is in the pageview sampling. | Analytics | superscale.com, go.superscale.com | Yes, United Kingdom | 1 day | superscale.com, hotjar.com |
_hjIncludedInSessionSample | Hotjar — whether a user is in the daily session sampling. | Analytics | superscale.com, go.superscale.com | Yes, United Kingdom | 1 day | superscale.com, hotjar.com |
_hjRecordingLastActivity | Obtains data on user behaviour for statistical purposes by assigning a unique ID. | Analytics | superscale.com, go.superscale.com | Yes, United Kingdom | Session | superscale.com |
_hjSession_# | Contains data about the current Hotjar session. | Analytics | superscale.com, go.superscale.com | Yes, United Kingdom | 1 day | superscale.com |
_hjSessionUser_# | Maintains a unique user ID to assign behaviour on subsequent visits to the same user. | Analytics | superscale.com, go.superscale.com | Yes, United Kingdom | 1 year | superscale.com |
_hjSessionRejected | Collects statistics about visitor's activity and visits. | Analytics | go.superscale.com | Yes, United Kingdom | Session | superscale.com |
AnalyticsSyncHistory | Stores information about the time a sync took place with the lms_analytics cookie. | Analytics | superscale.com, go.superscale.com | Yes, United States | 1 month | linkedin.com |
lpv971653 | Pardot — stores and counts pageviews. | Analytics | superscale.com | Yes, United States | 1 day | pardot.com |
hjViewportId | Obtains data on user behaviour for statistical purposes by assigning a unique ID. | Analytics | superscale.com, go.superscale.com | Yes, United Kingdom | Session | superscale.com |
_fbp | Facebook — displays advertisements on Facebook or digital platforms powered by Facebook advertising after visiting the website. | Advertisement | superscale.com, go.superscale.com | Yes, United Kingdom | 3 months | superscale.com, facebook.com |
_hjRecordingEnabled | Collects user data from multiple websites to provide relevant advertising. | Advertisement | superscale.com, go.superscale.com | Yes, United Kingdom | Session | superscale.com |
fr | Facebook — shows relevant ads to users by tracking behaviour across the web on sites with the Facebook pixel. | Advertisement | superscale.com | Yes, United Kingdom | 3 months | facebook.com |
visitor_id# | Pardot — stores a unique user ID; records IP, time spent, activity. Used to target users from the same IPs. | Advertisement | superscale.com, go.superscale.com | Yes, United States | 10 years | go.superscale.com, pardot.com |
tr | Facebook — personalized, real-time advertisement. | Advertisement | superscale.com, go.superscale.com | Yes, United Kingdom | Session | facebook.com |
4. How to revoke your consent to cookies?
Through the interaction with "Manage cookies", you will see the cookies bar again, in which you only need to change your original preference to disagreement with one click. The setting changes take effect immediately. You can also revoke your consent by making a request sent to gdpr@superscale.com, but this process is not immediate or automatic. We therefore recommend that you change the settings directly on the website as described above.
5. How to prevent cookies from being stored on your device?
If you do not give your consent through our cookie bar, those cookies will not be stored on your device. Disabled analytics and advertisement cookies have no impact on the functionality of the website. You can delete all types of cookies at any time through your internet browser's settings, but if you delete the necessary cookies, some settings and functions of our website may not work optimally.
In relation to specific analytics and advertisement cookies of third parties, it is also possible to use "opt-out" mechanisms:
Google Analytics
By installing the add-on in your internet browser, you will prevent the storage of cookies from the Google Analytics service. The add-on is available at tools.google.com/dlpage/gaoptout.
Google and many other third parties involved in personalized behavioural advertising
If you do not want to display personalized ads, you can use the initiative youronlinechoices.com. By controlling preferences you can disable multiple cookies. Turning them off does not mean ads will stop — they just won't be based on your behaviour.
Facebook (Meta)
If you have your own Facebook account, you can use the cookie management controls integrated directly into the social network, available at facebook.com/settings/cookie.
Browser settings
You can also delete cookies via your browser settings:
If you want to increase your protection against unauthorized monitoring through cookies (especially third parties), use the "Do Not Track" function (or Blocking third-party cookies) according to your browser.
6. Do we transfer your data to third countries outside the EU / EEA?
Yes, but only in necessary and minimal extent. Some of our suppliers, which we use when using cookies, have their registered office or their other group companies established in the United States of America, which are generally considered to be a third country that does not guarantee an adequate level of personal data protection. In many cases, the data may not physically leave servers located in the EU, but processing due to the supplier's location may be subject to the law of a third country. We carry out these cross-border transfers only in strict accordance with the law (in particular the GDPR) and only if sufficient risk mitigation measures and safeguards are taken (Schrems II — Case C-311/18).
| Supplier | Safeguards and supplementary measures |
|---|---|
| Google Cloud EMEA Limited, 70 Sir John Rogerson's Quay, Dublin 2, Ireland (Google Analytics) | Google Privacy Policy. New type of standard contractual clauses approved by the relevant European Commission decision (module 1 and module 2) and appropriate additional measures. |
| Meta Platforms Ireland Limited, 4 Grand Canal Square Grand Canal Harbour, Dublin 2, Ireland (Page Insights, Custom audiences, Measurement & Analytics) | Facebook Privacy Policy. Standard contractual clauses with European Addendum for Facebook data transfers and supplementary measures. |
| LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland | LinkedIn Privacy Policy. A new type of standard contractual clauses approved by the European Commission decision (module 2) including additional measures. |
7. Is the storage of cookies on my device a contractual or legal requirement?
The provision of any type of cookies we process is not a legal requirement and therefore their non-provision has no negative consequences with legal significance for you.
However, the processing of necessary and functional cookies can be considered necessary for the provision of the digital services you are interested in during visit and usage of our website. Non-provision of such cookies may have certain effects on your experience and proper working of website functionalities. Basic website functionalities will always work but the consequence may worsen your comfort and optimal configuration of settings stemming from your preferences and past choices.
In the case of all other types of cookies (e.g. analytics or advertisement), their provision is exclusively voluntary and is governed by the granting or non-granting of your consent. Failure to give consent has no negative consequences for you.
8. How do we use cookies when managing our profiles on social networks?
Simple links are available on our website which allow connection between our website and our profiles on social networks (Twitter, Facebook, Instagram, LinkedIn). In these cases, these are not active plug-ins that would cause data processing requiring consent of logged-in or non-logged-in users.
However, in the case of interaction with icons depicting individual social networks, the social network provider may process cookies and personal data, on which we do not have control or influence. SuperScale is not responsible for the use of cookies by the social network provider for its own purposes. For more information:
On our profiles on social networks, we may process your personal data and cookies for analytical and statistical purposes together with the relevant social network providers as joint controllers under Art. 26 GDPR:
- Joint-Controllership Addendum with Meta (Facebook / Instagram)
- Page Insights Joint-Controllership Addendum with LinkedIn
For further information see our Privacy Policy.
9. Do we use third-party plug-ins, SDKs or surveillance pixels?
No, we don't use such technologies.