ABOUT SUPERSCALE
We help from all angles.
As experts in multiple fields we become an extension of your team and free your time so you can focus on what you know best, creating amazing games.
Publishing & Analytics Infrastructure
We help gaming companies & publishers build their data infrastructure so key stakeholders can make solid data-driven decisions. On top of this we also provide BI, analytics & data science manpower to tackle even the hardest questions.
Game & Monetization Design
Challenges with setting up gacha drop-rates? In-game economy suffers inflation? How to add new progression system for high spending players? Our team of senior game designers & analysts can help you with all parts of design from core-game to meta layer, experiment design and hypotheses validation.
Special Offers Optimization
Most games on the market are not maximizing revenue as offers in the game are boring, irrelevant, wrongly priced or all three. We will analyze & segment your player base, create engaging offers and deliver relevant content at relevant time for a relevant price to maximize revenue.
User Acquisition & Creatives Development
With more than 600 games submitted every day on stores it is incredibly difficult to scale your game. Our UA managers, copy writers, 2D & 3D artists & motion designers will help you profitablscale your game using your or our money across 30 UA channels.
Ad Optimization
Ad monetization YoY growth is already much higher than IAP growth. Our expertise covers waterfall management, deal negotiation, benchmarking of ad networks while everything stays under your account. We also understand ad placements and how to increase ad engagement by utilizing best practices in game design.
Distribution
Introducing ability to attribute & monetise players outside of Google Play who are not reachable by any other way. We can negotiate key telco deals so your game can get featured. The only approach on telco channels to get significant revenues (one non-exclusive contract with access to all subscription and premium based channels all over the world for your game).
You will be in great company.
Our team at SuperScale helps the world’s top game developers and publishers to get their flagship titles successfully into market in the best possible shape with the most effective UA spend.
Our partners..
..and some games we are working on.
What others say about us.
We’ve worked with Superscale on Idle Coffee Corp already starting from a very early stage when the game was initially tested for market validation in December 2018. We were extremely pleased with the cooperation during the 5 month soft-launch phase which lead to an incredible global launch on iOS and Android. Superscale has provided us with the much needed bandwidth and expertise on all the marketing activities like App Store optimisation and assets, marketing tech stack, video-ad monetisation optimisation and all aspects of performance UA.
We are without hesitation planning to extend our partnership with Superscale to our future game launches as well.
Antti Hattara
CEO of Starberry Games
For the past 3 years, Superscale has been a key partner in lifting Fingersoft’s analytics, special offers and UA operations to a whole new level in Hill Climb Racing 2.
Ville Rauma
Acting CEO of Fingersoft
Superscale has provided us with valuable help and expertise on developing our BI systems, user acquisition pipeline and providing insightful feedback to our game designers.
They have a great team of people focused on different areas around operating a f2p service and we’re happy to push our game ‘Battle Legion’ all the way to global launch together!
Riku Rakkola
CEO of Traplight
We’re hiring! Check out our open positions!
Our Team.
With offices across the globe in London, Bratislava, Las Vegas, Berlin, Helsinki & Prague our team of 60 world class experts is ready to get your game to the next level.
Ivan Trancik
CEO & Founder
Alzbeta Trancik
Chief Strategy Officer
Jakub Marek
Chief Product Officer
Jakub Trancik
Chief Delivery Officer
Matej Lancaric
Head of User Acquisition
MIikka Luotio
VP of Partnerships
Danhua Wu
Head of APAC Partnerships
Kathee Chimowitz
General Manager North America
Martin Sokol
Business Performance Director
Jozo Kovac
Head of AI
Jakub Remiar
Head of Game Design
OUR PROCESS
Game & Monetization Design
1. Game evaluation
Game & monetization design assessment done by senior game designers and analysts. Emphasis on high LTV design principles & shop design and content delivery.
2. Solutions design & roadmap suggestions
Cooperation with key stakeholders in the team. Creation & update of design & balancing documents. Preparation of feature roadmap.
3. Implementation
Full support during the whole process while features are developed & updated. Continuous testing of new builds & feedback.
4. Monetization upgrade & evaluation
Help with delivery of key game design updates. Evaluation of uplift brought – A/B testing with control groups.
UA & ASO
1. Evaluation of previous UA & ASO efforts
Evaluation of past performance for all UA channels to assess game’s scalability. Store listing evaluation & optimization recommendations.
2. UA Infrastructure development
Combination of attribution, in-game, store & Ad Data to build UA pipeline.
3. UA management, creative development & ASO
Creative evaluation, optimization & development (banners, 2D & 3D assets, videos). Competitors analysis & ASO experiments management. UA campaigns planning, management & evaluation.
4. UA campaign optimization & LTV forecasting
Bidding & Targeting optimization. Using LTV predictions in UA campaigns optimization.
5. Scaling up the spend & continuous growth
Gradually increasing spend based on the game’s LTV via performance marketing. Dedicated managers, creatives and infrastructure!
Special Offer Optimization
1. Analysis of current offer structure
From store design through global event offers to special, segmented offers. Missed opportunities recognition.
2. Evaluation of targeted offers delivery infrastructure (if applicable)
Focusing on both logical and technical part. Implementation of flawless data tracking that allows for precise ad hoc evaluation.
3. Analysis & segmentation
Performing thorough analyses of past data the dedicated team introduces first model(s). Data scientists introduce machine learning techniques.
4. Implementation
The backbone of special offer system is cloud-based therefore reliable and easy-to-access. Cost saving through automation (automated ETL jobs).
5. Special offers evaluation & iteration
The segmentation model is a subject to continuous A/B testing. As soon as the true uplift of an iteration is evaluated, another one is released.
CASE STUDIES
Case Study: Hill Climb Racing 2
Increase LTV by implementing deeply personalized special offers.
SPECIAL OFFERS OPTIMIZATION
+52% true LTV uplift
Scope of cooperation
Support with setup of segmentation and personalized offers delivery stack. Creating segments, offers, pricing and executing iterations of personalized offers. Evaluation of offers and preparation of reports.APPROACH
1. special offers optimization using only existing content in the game 2. data science used for modelling of purchasing and gameplay behavior 3. find the right price value content for each player individually 4. hyper-segmented offers (in some iterations up to 40k unique offers)
EVALUATION & RESULTS
We implemented control groups so we could measure true uplift (10% of all payers & non-payers). Result was 52% true LTV uplift for users who received personalized offers vs control group (users with baseline monetization who received only non-personalized offers).
Case Study: Darts Club
Redesign of meta-game (gacha, progression) with focus on high LTV to support scalability through UA.
SPECIAL OFFERS OPTIMIZATION
280% ARPDAU uplift
META-GAME REWORK
11x ARPU D28 increase
Scope of cooperation Redesign of meta-game (gacha, progression) with focus on high LTV to support scalability through UA. Data tracking specification & analytics setup, soft-launch assistance, design and evaluation of dozens of game-balancing experiments.
APPROACH
Before cooperation the game was unscalable with ARPU D28 – $0.16 Done: redesigned shop, several upgrades of Ad Monetization, improvement to width and depth of core gacha systems and game currencies, design & execution of LiveOps events, introduction of personalized special offers.
RESULTS
Profitable scaling thanks to 11x higher LTV ARPU D28 – $1.77 Over $5.00 iOS Attributed LTV 280% ARPDAU uplift
Case Study: Tanks a Lot!
Improvement of long-term monetization through economy redesign and special offers system.
SPECIAL OFFER OPTIMIZATION & CORE BALANCE
+49% LTV uplift
Scope of cooperation
Monetization design and roadmap prioritization. Shop and special offers rework. Support with setup of segmentation and personalized offers delivery stack. Creating segments, offers, pricing and executing iterations of personalized offers.APPROACH
1. Special Offers system rework (hundreds of special offers, multiple combinations of content bundles).
2. Shop Redesign. 3. Early End-Game Progression Rebalance (damage of turrets, HP, scaling rewards, virtual economy)RESULTS
49% LTV uplift
120 % Net ROI of UA Campaigns $2.1M Special Offers RevenueCase Study: Coffee Corp
Scaling the game to the full potential through profitable UA with in-house creatives and ASO.
UA CREATIVE & TARGETING OPTIMIZATION
-50% overall CPI decrease
Top 1 iOS US Games
Scope of cooperation
UA campaigns planning, management & evaluation. Creative evaluation, optimization & development (banners, 2D & 3D assets, videos). Competitors analysis & ASO experiments management.APPROACH
Introduction and testing of custom Lookalikes. Micro-Segmented Campaigns. Fast consecutive creative iterations. ASO assets production, experiments planning & management.
RESULTS
Top 1 in iOS US Games on Global Launch 50% CPI decrease +32% CVR increase
Case Study: Battle Legion
Exploring scalability of the game by paid UA and supporting an investor pitch deck.
UA CREATIVE & TARGETING OPTIMIZATION
-70% overall CPI decrease
Scope of cooperation
UA campaigns planning, management & evaluation. Creative evaluation, optimization & development (banners, 2D & 3D assets, videos). Competitors analysis & ASO experiments management.APPROACH
Creative analysis, evaluation and optimization. Consecutive ASO support. UA campaigns planning, management and optimization.
RESULTS
70% CPI decrease 85% CTR increase +16% CVR increase
Case Study: Build a Bridge!
Significant download boost on Google Play thanks to strategic release timing on our channels.
DISTRIBUTION ON NEW CHANNELS
+450% daily installs
Scope of cooperation:
UA campaigns planning, management & evaluation. Creative evaluation, optimization & development (banners, 2D & 3D assets, videos). Distribution outside Google Play & Monetization of TIER 3 countries users. Competitors analysis & ASO experiments management.APPROACH
Distribution outside Google Play & Monetization of TIER 3 countries users.
RESULTS
+450% daily installs +50% DAU increase Featuring in 56 countries
Pricing
Growth partner, not publisher
We are not a publisher so if you work with us your game stays under your accounts. Our goal is to scale your game and help you succeed as much as possible – we do that by offering a wide range of services. Based on our performance we take success fee from the measurable uplift we provide.
CUSTOM PLAN
Growth partnership tailor-made for your current and future needs.
Analytics Infrastructure (Big Data stack for game developers & publishers)
Game & Monetization Design (analyses, deconstruction, suggestions & feedback) Special Offers Optimization (segmentation & running of special offer systems) User Acquisition (campaign management) User Acquisition Investment (campaign management + our funding) Creatives (for use in UA & ASO) Ad Optimization (eCPM, waterfall & in-game placement / design optimization) Distribution (distribution on channels outside traditional stores) Contact UsUpcoming events we will attend.
Incoming Gamescom
Gamescom 2019 is starting tomorrow in Cologne, Germany! Let’s meet for a couple of drinks 🥃🥃🥃 and discuss business together! Write us an email 📩 contact-us@superscale.com or look for SuperScale[…]
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SuperScale attending ChinaJoy 2019
A great opportunity ahead! 🚪 August 1-8, 2019, SuperScale crew is going to roam the streets of Shanghai and attend ChinaJoy– China Digital Entertainment Expo & Conference between August 2-5![…]
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SuperScale at GameCamp
This week’s schedule: GameCamp! SuperScale is attending 6th Edition of GameCamp in Warsaw from 17-18 June. Feel free to stop by. See you! 👋
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