Web3 Mobile Game Analysis
& Growth Strategy

What is Web3?

Web3 is the blockchain-based web that prioritizes decentralization, meaning the ownership is not controlled by centralized corporations as was the traditional nature of Web2. The term Web3 was coined by Ethereum co-founder Gavin Wood shortly after the blockchain platform’s launch in 2014.
Far from the ‘read-only’ nature of Web1.0, or the ‘read-write’ of Web2.0, Web3.0 prizes the principle of ‘read-write-own’. So, with Web3, users are not only able to consume content… they can also generate content, and own that content so that they can benefit from its monetization.

Steep falls in the prices of cryptocurrencies during 2022 have led to what is now known as the ‘crypto winter’, as investors brace themselves for a prolonged bear market and lower asset values. Accompanying this has been a cooling in much of the initial early-2020s hype surrounding non-fungible tokens (NFTs).

However, many view this as a time of reorientation, rather than the decline of Web3. Thanks to the growing parts of the larger online setup that stick around, such as decentralized applications (dapps) and crypto wallets, Web3 gaming has shown its durability, fostering a rich developer pool and highly responsive and engaged audiences.

Benefits of Web3 and the blockchain

In short, now is not the time to go cool on blockchain games. Instead, it is the moment to seize upon the considerable scope the blockchain and metaverse offer for the gaming landscape for decades to come.
The play-to-earn (P2E) model is a good example of one of the benefits of blockchain gaming, enabling players to earn rewards that can be exchanged for real-world money. Usually, this is achieved by using tokens or NFTs which can then be sold on exchanges / secondary markets, from which the money can then be transferred to a bank account. One of the industry-leaders using the P2E model is Axie Infinity who, at their peak, were valued at around $3 billion. The metaverse-based game runs on Ronin, an Ethereum-linked sidechain and allows users to collect NFTs of different characters and use them to battle each other. Users can also stake their AXS tokens for a chance to win prizes. If you’re interested in learning more about the P2E space, click here.

Those are just a few of the attractions of the fast-evolving Web3 gaming infrastructure. Other GameFi models include play-to-own and play-and-earn, all of which involve the user retaining something of value for their in-game efforts.

How can SuperScale help with Web3 games and blockchain apps?

We’ll help power your blockchain game(s) by giving you in-depth data analysis, all neatly laid out on one dashboard, as well as organic and paid user acquisition (UA).
Our SuperInsights software will provide you with predictive dashboards that help you unlock the hidden value in your game. We integrate your on-chain (Ethereum, Solana, Binance SmartChain, Tron, etc.) data, game data, marketing data, and so on, forming a reliable hub of information to guide your marketing choices.

Benefits include:

• Best-in-class ROAS prediction
• One dashboard for multiple sources of data
• Allocating your marketing budget with confidence
• Quick integration and ongoing support post-completion

Once the measurable parameters are in place, you can begin to generate / maintain hype while having a deep understanding of what UA campaigns are working, something which can not be truly claimed for most Web3 games.

Below are three key growth stages we can help support your Web3 game or blockchain app with:

• Pre-drop / pre-genesis –Including audience research; marketing across channels such as Discord, Twitter, and Reddit; marketing dashboards so you can identify where your budget is best spent; and a communication plan accounting for possible restrictions.
• The drop – Aspects like timing; the allocation of budget on the basis of audience clusters and channels; and the monitoring of channels as you engage with your community.
• Post-drop – We’ll work with you to align the engagement and growth KPIs across each channel and continue your community engagement efforts. In the process, we will evaluate your audience in readiness for the next drop.

The principles of an effective strategy for Web3 games are quite different from those applicable to Web2 titles. As an all-in-one growth solution for Web3, SuperScale is well-versed in those differences. Drawing upon our knowledge and capability, we are confident in ensuring maximum growth and revenue generation for your blockchain app.