Mintegral for advertisers: how it works, and how to test it

Mintegral is an ad platform that places ads for apps and games inside other mobile apps. It belongs to Mobvista, which is headquartered in Singapore and has been listed in Hong Kong since 2018.

What Mintegral is

Mintegral says its SDK connects it directly to 10,000 publishers and 100,000 apps, and that more than 90% of its traffic comes through that SDK, with the rest from ad exchanges. Advertisers buy through AppGrowth, its self-serve platform, on CPM, CPI, Target ROAS or Target CPE.

Mintegral's revenue was $1.115 billion in the first half of 2026, up 24.3% on a year earlier, and games brought in 75.6% of it.

In AppsFlyer's Performance Index 2025, which ranks networks on installs that pass AppsFlyer's fraud checks, Mintegral was second for gaming install volume on Android and third on iOS. On AppsFlyer's power ranking, which adds retention and a fraud penalty, it placed third and fifth. Singular's ROI Index 2026 named it one of four platforms with 29 leaderboard appearances.

Which games it suits

It started in casual games, and Mobvista calls casual its strongest sector. Hybrid games that earn from both ads and purchases are now a key driver of its gaming revenue, Mobvista says, and it reports gains in midcore and hardcore.

Mintegral's onboarding checklist picks the bidding model from your revenue mix: IAA ROAS if ads bring in 90% or more of revenue, IAP ROAS or Target CPE if purchases bring in 70% or more, and hybrid ROAS in between. Games that earn mostly from ads need more installs and a longer wait before ROAS bidding settles, Mintegral says.

It names North America, Japan, Northern Europe, India, Southeast Asia and South America as regions where its traffic is strong.

How to run a first test

  • Connect your MMP early. ROAS bidding needs every postback your MMP sends, including purchases, other events and ad revenue. Mintegral's checklist allows about two days for the backend sync.
  • Start on CPI, then move to ROAS. Base the first day-0 or day-7 ROAS goal on the ROAS your game already gets on Mintegral, as its guide recommends, and raise it by 5 to 10% at a time once results hold. ROAS bidding works best with around 7,000 to 10,000 installs over the past seven days in the target region, Mintegral says.
  • Budget for the learning phase. Mintegral suggests at least $500 a day for a ROAS campaign, and $1,000 to $2,000 a day per country and title. Its guides put the learning phase at about a week for a day-0 goal and two to three weeks for day 7, and ask you not to block traffic sources while it lasts.
  • Bring video and playables. Interstitial and rewarded video are Mintegral's main placements. Its creative guide recommends three to five video sets in both orientations, three to five images and one or two playables at launch.
  • Judge the cohort at day 7 and day 30 in your MMP, with its fraud protection on, side by side with your other channels. Mintegral takes rejected installs from MMP fraud tools in real time, and its account managers share fraud reports on request.

How to reach Mintegral through SuperScale Media

Mintegral is one of the 36 networks in the SuperScale Media portfolio. Your spend runs through SuperScale's own network agreements — one IO, 35+ networks. Onboarding is a tracking link, not an integration project.

If Mintegral is on your list to test, put your own numbers into the ROI calculator. It lists every network in the portfolio.

For the other networks by supply type, see our guide to mobile game UA beyond Meta and Google.

Sources

SuperScale

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