Rewarded and offerwall
One partner · One IO · 35+ networks
Profitable UA growth beyond the networks you've maxed out.
What used to take 12–18 months per network now takes days. You bring budget and goals; we run everything operational.
Talk to a publishing strategist
35+
Pre-integrated, tested & verified networks
0
Extra internal headcount required
8%
Management fee on managed UA spend
Days
To go live on each new network
Ten years inside publishers' UA data
10
years
70+
publishers
200+
games
$100M+
of measured UA spend
Trusted by
The state of the market
Five UA channels take 82% of the spend
$25B
spent by mobile games on user acquisition in 2025
AppsFlyer, State of Gaming for Marketers 2026
82%to these five
MetaGoogleTikTokMolocoAppLovin
Based on our data
18%
35+ networks
about $4.5B
5.3UA channels per gaming app in 2025, down from 6
Adjust, Mobile app trends: 2026 edition
The rest of the market
35+ networks share the other 18%
About $4.5B a year, in eight kinds of network
In-app ad networks
Programmatic DSPs
Retargeting
OEM and on-device
Connected TV
Social and community
SnapchatX
App Store search
Apple Ads
What execs and UA leads tell us
Why they don't spend beyond the top five
"Google and Meta already cover most of it."
"The inventory is too small."
"The return is lower."
"It's too much work for too little reward."
"We tried one or two. They didn't work, so we stick to the top five."
But here's what we see…
Our data · one publisher's launch
A small share of the budget, a big share of the profit
- Base budget: the top five and other channels
- The networks we added
Month 1
UA budget96%4% of the budget
Profit64%36% of the profit
Month 2
UA budget92%8% of the budget
Profit48%52% of the profit
| Month | Share of the UA budget | Share of the profit |
|---|---|---|
| Month 1 | 4% | 36% |
| Month 2 | 8% | 52% |
Our data · on average
20% more spend, 50% more profit
Across the UA spend we measure
- Base budget
- The networks we added
Spend
+20%Profit
+50%The launch is one publisher's result; 20% more spend and 50% more profit is the average across the spend we measure. Your own result depends on your game, your targets and the networks you already run, and the ROI calculator models it on more conservative assumptions.
Untapped revenue calculator
How much are you leaving on the table?
Enter your total monthly spend, then toggle the networks you run today.
Calculate your untapped revenueTotal monthly UA spend
$/mo
Target D360 blended ROAS
Network coverage today
Why it works · our read
Less competition.
Not every network wins. But few advertisers spend beyond the top five.
If you want to add a network
First, pick one of 35+. Which one?
- Apple Ads
- Unity
- Tapjoy
- Snapchat
- X
- and more
If you want to add a network
What one more network takes
- 01Pick one of 35+ networks
- 02Legal, procurement and a security review
- 03A credit line and billing
- 04Technical integration: MMP links and events
- 05Creative for its formats
- 06Reporting and data quality
- 07Running it day to day
- 08Picked the wrong one? Back to 01.
Any step can stall. Now do it thirty times.
×30
What it is
SuperScale Media (formerly SuperMedia)
Three years of building, a year in production. Powered by the SuperScale Stack.
Every network is verified on real spend. Test one in days, keep what works.
All eight steps, done for you
- 01We match you with the right networks.
- 02One IO, 35+ networks.
- 03Your spend runs through our agreements.
- 04A tracking link, not an integration project.
- 05Creative strategy and production.
- 06Full visibility on every network.
- 07Fully managed, or hybrid.
- 08Switch networks under the same IO.
You bring budget, targets, and a tracking link. You approve every budget increase and every network we add.
Instead of months onboarding networks one by one, start today.
How it works
Onboarding is a tracking link, not an integration project.
Five steps from first call to first report. The work that usually sits between them, contract by contract and SDK by SDK, is already done on our side.
- 1
You send three inputs and a tracking link
Budget, growth goals and KPI targets, plus a tracking link from your MMP. There is nothing to integrate on your side.
- 2
We activate the networks
Your spend runs through SuperScale's own network agreements — one IO, 35+ networks. The legal, procurement and SDK work is already done on our side, so turning a network on is an activation, not an onboarding.
- 3
Creative goes into production
Concepts, resizing and localisation to each network's specifications. Creative-level performance analysis reads every ad and feeds the next round.
- 4
Campaigns go live and SuperAI runs them
An autonomous AI workforce executing 80–90% of publishing ops inside guardrails, 24/7. Your budget and KPI targets are the guardrails, and any budget increase waits for your sign-off. Predictive LTV and ROAS modelling puts budget on the cohorts that pay back; optimisation is incrementality-aware rather than last-click.
- 5
You read one report
Every network unified in SuperPlatform, in your own BigQuery. You own the data. One invoice, one line for the fee.
Start your setup
Screens from the SuperScale Media workspace, with sample data. Signing in creates yours.
Network-neutral by design
A network closes the loop only on its own supply, optimizing its own revenue. We close it network-neutral, on your data, on any supply. Neutrality is architectural, not asserted: SuperScale Media is optional reach, not a funnel. It executes on your channels and reports every one of them on the same definitions, so a rewarded network and a regional one are judged by the same payback maths as the core.
Pricing
Priced on the spend we manage.
An 8% management fee on the UA spend we manage — one rate, published here, billed against a single IO. Our team runs network onboarding, creative, optimization and reporting.
8%
of managed UA spend
Agencies add headcount to scale; we add software. One IO covers all 35+ networks.
- One commercial relationship
- One tracking link, one IO
- One invoice, not one per network
- Billed on managed spend
What's included in the 8%
- Network expansion & sourcing
- Legal, procurement & IO handling
- Campaign setup & UA management
- Predictive LTV & ROAS modelling
- Creative-level performance analysis
- Optimisation & scaling
- Unified reporting
- Ongoing relationship management
Creative production, including resizing and localisation, is billed separately.
Fit
When SuperScale Media is the wrong choice.
We would rather you pick the right path than the SuperScale path. Four cases where that is not this one.
You need full-funnel brand work
TV, out-of-home, influencer, PR and brand strategy beyond mobile UA. That is an agency's home turf, not SuperScale's focus.
UA is your strategic moat and you can hire for it
Build in-house. If the reason is control, there is a version where you keep all of it and license the stack: the SuperScale Stack is the licensed product, and your team operates it on your own network agreements. One platform: licensed or managed.
Your spend sits on a few channels you are happy with
If breadth is not this year's priority, the expansion layer has nothing to expand.
You have an agency that is delivering
If the switching cost outweighs what a more automated model would gain you, stay.
If the job is expanding mobile UA efficiently with economics you can read off an invoice, that is the seam SuperScale Media is built for. The three side-by-sides are written out in full: against a UA agency, against an in-house team and against going direct to the networks.
Powered by the SuperScale Stack
SuperScale Media is the whole SuperScale system, run for you.
The managed offering runs on the same stack we license to publishers. SuperVYZR directs the work; SuperAI agents execute across every network 24/7; SuperPlatform unifies the data into one source of truth. With SuperScale Media, our own team runs that stack for you — one managed relationship, no SuperScale Stack license required. See how the three layers fit together.
Top · AppSuperVYZR
One app, built from widgets
ReportsFunnelsChartsText+more
Middle · AgentsSuperAI
The agentic AI workforce
SuperAnalystUA ManagerMarketing AnalystSenior EconomistSQL AnalystData AnalystCoordinator
Bottom · DataSuperPlatform
Semantic data layer · single source of truth
MMPAd networksApp storesFinanceProductBI+more
Managed serviceSuperScale Media
35+ networks, fully managed — 8% management fee
MetaTikTokAppLovinUnityLiftoffMolocoMistplay+28
FAQ
Frequently asked questions
- What is SuperScale Media?
- SuperScale Media gives mobile game and app publishers instant, fully-managed access to 35+ pre-integrated ad networks through a single commercial relationship — one partner, one IO (insertion order), one invoice. You bring the budget and goals; SuperScale runs everything operational, from network onboarding to creative, optimization and reporting.
- How does SuperScale Media's pricing work?
- An 8% management fee on the UA spend we manage, billed against one IO and one invoice. Your spend runs through SuperScale's own network agreements, so there is no separate contract or invoice per network.
- Which ad networks does SuperScale Media cover?
- 35+ pre-integrated networks spanning rewarded, OEM, creator-led, regional and emerging supply — the channels most publishers struggle to reach beyond Meta, Google and AppLovin — all under one managed IO.
- How much of the UA market sits beyond Meta, Google, TikTok, Moloco and AppLovin?
- On the paid UA spend we measure, Meta, Google, TikTok, Moloco and AppLovin take 82%, and the 35+ networks beyond them share the other 18%. Mobile games spent $25B on user acquisition in 2025 (AppsFlyer), so that 18% comes to about $4.5B a year. On average across the UA spend we measure, 20% more spend on the networks we added brought 50% more profit. Your own result depends on your game, your targets and the networks you already run. The ROI calculator is more conservative. It values the new spend at your own target ROAS, applies diminishing returns and nets off the 8% management fee, so read its figure as the conservative case.
- Why do publishers stop at the top five UA channels?
- What execs and UA leads tell us: Google and Meta already cover most of it, the inventory is too small, the return is lower, it is too much work for too little reward, or they tried one or two networks that didn't work. Our read is that the networks beyond the top five face less competition, because few advertisers spend there. Not every network wins, so each one is tested on real spend and kept only if it pays back. What holds them back is the work, repeated for every network they add: picking it, legal and procurement with a security review, a credit line, the MMP integration, creative for its formats, reporting, and running it day to day.
- Do I need a UA team to use SuperScale Media?
- No. SuperScale Media adds channel coverage without adding headcount: your team sets budget and goals and approves every budget increase, and SuperScale's operators and SuperAI agents handle the day-to-day execution across every network.
- Can I keep Meta and Google in-house and use SuperScale Media for the rest?
- Yes. Many publishers run a lean in-house team on strategy and the core Meta / Google channels, with SuperScale Media as the expansion layer across the other networks, so headcount does not scale with channel count. SuperScale Media executes on your channels and reports each one on the same definitions as the core.
- What do I need to start?
- Budget, growth goals, KPI targets and a tracking link from your MMP. Onboarding is a tracking link, not an integration project: the network contracts, procurement and SDK work are already done on SuperScale's side.
- How long until campaigns are live on a new network?
- Days. What used to take 12–18 months per network now takes days, because the networks are pre-contracted under SuperScale's own agreements and turning one on is an activation rather than an onboarding.
- Who owns the campaign data?
- You do. SuperPlatform unifies every network, your MMP and store data into one gaming-native source of truth deployed in your own BigQuery, so the unified view outlives the commercial relationship.
- Is SuperScale Media an agency?
- SuperScale Media is the AI-native alternative to the UA agency. You bring budget, targets, and a tracking link — we grow your spend and improve your profit across 35+ networks under one IO. Agencies add headcount to scale; we add software. The side-by-side is at /compare/ua-agency.
Start with the networks you're not buying yet.
In a 30-minute call we map the networks you are not on and the headroom they carry. From there it is one IO and one tracking link. SuperScale Media is fully managed, for an 8% management fee on managed UA spend.