SuperMedia gives mobile game and app publishers instant, fully-managed access to 35+ pre-integrated ad networks through a single commercial relationship — one partner, one IO (insertion order), one invoice. You bring the budget and goals; SuperScale runs everything operational, from network onboarding to creative, optimization and reporting.

How does SuperMedia's pricing work?

An 8% management fee on the UA spend we manage, billed against one IO and one invoice. Your spend runs through SuperScale's own network agreements, so there is no separate contract or invoice per network.

Which ad networks does SuperMedia cover?

35+ pre-integrated networks spanning rewarded, OEM, creator-led, regional and emerging supply — the channels most publishers struggle to reach beyond Meta, Google and AppLovin — all under one managed IO.

How much of the UA market sits beyond the top 8 ad networks?

About half of the spend we measure and, on average, three quarters of the profit. The top 8 ad networks absorb about half of that spend and return, on average, a quarter of the profit; the other 30 or so networks carry the remaining half of spend and 75% of the profit. Measured against the top 8, the whole market is therefore about twice the spend and, on average, four times the profit. These are averages on the spend we measure. Your own result depends on your game, your targets and the networks you already run. The ROI calculator is more conservative. It values the new spend at your own target ROAS, applies diminishing returns and nets off the 8% management fee, so its profit figure comes out below that multiple.

Do I need a UA team to use SuperMedia?

No. SuperMedia adds channel coverage without adding headcount: your team sets budget and goals, and SuperScale's operators and SuperAI agents handle the day-to-day execution across every network.

Can I keep Meta and Google in-house and use SuperMedia for the rest?

Yes. Many publishers run a lean in-house team on strategy and the core Meta / Google channels, with SuperMedia as the expansion layer across the other networks, so headcount does not scale with channel count. SuperMedia executes on your channels and reports each one on the same definitions as the core.

What do I need to start?

Budget, growth goals, KPI targets and a tracking link from your MMP. Onboarding is a tracking link, not an integration project: the network contracts, procurement and SDK work are already done on SuperScale's side.

How long until campaigns are live on a new network?

Days. What used to take 12–18 months per network now takes days, because the networks are pre-contracted under SuperScale's own agreements and turning one on is an activation rather than an onboarding.

Who owns the campaign data?

You do. SuperPlatform unifies every network, your MMP and store data into one gaming-native source of truth deployed in your own BigQuery, so the unified view outlives the commercial relationship.

Is SuperMedia an agency?

SuperMedia is the AI-native alternative to the UA agency. You bring budget, targets, and a tracking link — we grow your spend and improve your profit across 35+ networks under one IO. Agencies add headcount to scale; we add software. The side-by-side is at /compare/ua-agency.

One partner · One IO · 35+ networks

Profitable UA growth beyond the networks you've maxed out.

Most publishers stall at 4–5 networks. Going direct, every new network means legal, procurement, SDK work, creative and reporting.

What used to take 12–18 months per network now takes days. You bring budget and goals; we run everything operational.

Talk to a publishing strategist See what you get

35+
Pre-integrated, tested & verified networks
0
Extra internal headcount required
8%
Management fee on managed UA spend
Days
To go live on each new network

Double the spend, quadruple the profit.

The whole market measured against the top 8 networks, on average.

The top 8 ad networks absorb about half of the mobile UA spend we measure and return, on average, a quarter of the profit. The other 30 or so networks carry the remaining half of spend and 75% of the profit. That long tail is the inventory most publishers never reach, and it is what SuperMedia manages for you.

The split on the spend we measure, on average: the top 8 ad networks against the long tail
Measure	Top 8 networks	The long tail	The whole market against the top 8 alone
Share of UA spend	50%	50%	2 times the spend
Share of profit	25%	75%	4 times the profit

All of it, the top 8 and the long tail, runs under one managed SuperMedia IO.

These are averages on the spend we measure. Your own result depends on your game, your targets and the networks you already run, and the ROI calculator models it on more conservative assumptions.

The problem

The long tail takes large publishers years to procure on their own.

Each network arrives with the same five workstreams, and none of them get cheaper the tenth time. The budget is usually there; the people-hours are not.

Time to go live
Going direct
12–18
months
Per network: the contract, procurement, the SDK, creative specs and reporting, then the same again for the next one.
With SuperMedia
Days
Networks are pre-contracted, so turning one on is an activation, not an onboarding.
Legal & MSAs
Going direct
A contract per network: terms, data processing, payment terms, renewals. Each one goes through your legal team before a dollar moves.
With SuperMedia
One IO
Procurement
Going direct
Vendor onboarding, credit checks, invoicing setup and one more supplier to govern. Repeated for every network you add.
With SuperMedia
One vendor, one invoice
SDK & QA
Going direct
An integration and a QA cycle per network, then a re-test with every SDK update the network ships.
With SuperMedia
A tracking link from your MMP
Creative specs
Going direct
Each network wants its own sizes, lengths, formats and playable build. One concept becomes twenty deliverables.
With SuperMedia
Produced, resized and localised for you
Reporting
Going direct
Another console and another export, with metric names that do not match the last one. Someone reconciles it every week.
With SuperMedia
One report, in your own BigQuery
Headcount
Going direct
Setup, optimisation, reconciliation and troubleshooting all scale with network count.
With SuperMedia
No extra headcount
Coverage
Going direct
Whatever you personally have the time to open and maintain. Rewarded, OEM, creator-led, regional and emerging supply is usually what never gets reached.
With SuperMedia
35+ networks under one IO

The legal, procurement, integration, creative and reporting work is absorbed into one managed relationship, and the count of networks you run stops being a count of projects you own. The full side-by-side is on the going direct to the networks comparison page.

What the market does about it

The average game ran 5.3 ad partners in 2025, down from 6 the year before. Hybrid casual, idle RPG and simulation went the other way, to 9.8, 6.7 and 6.8 partners (Adjust, Mobile app trends 2026). Adjust reads that as studios choosing channels by predicted lifetime value rather than adding partners. Our read, from running this for publishers, is that the cap is operational: another partner is another round of the five workstreams, and the hours run out before the profitable inventory does.

What it is

One partner. One IO. 35+ networks. Fully managed.

SuperMedia gives publishers instant access to 35+ pre-integrated, tested and verified ad networks through a single managed commercial relationship. You bring the budget and goals — we run everything operational.

You provide

3 inputs

Budget
Growth goals
KPI targets

We handle

Everything else

Network expansion & campaign setup
UA management & optimisation
Creative production, resizing & localisation
Performance analysis & reporting
Strategic scaling

How it works

Onboarding is a tracking link, not an integration project.

Five steps from first call to first report. The work that usually sits between them, contract by contract and SDK by SDK, is already done on our side.

You send three inputs and a tracking link

Budget, growth goals and KPI targets, plus a tracking link from your MMP. There is nothing to integrate on your side.

We activate the networks

Your spend runs through SuperScale's own network agreements — one IO, 35+ networks. The legal, procurement and SDK work is already done on our side, so turning a network on is an activation, not an onboarding.

Creative goes into production

Concepts, resizing and localisation to each network's specifications. Creative-level performance analysis reads every ad and feeds the next round.

Campaigns go live and SuperAI runs them

An autonomous AI workforce executing 80–90% of publishing ops inside guardrails, 24/7. Predictive LTV and ROAS modelling puts budget on the cohorts that pay back; optimisation is incrementality-aware rather than last-click.

You read one report

Every network unified in SuperPlatform, in your own BigQuery. You own the data. One invoice, one line for the fee.

What you get

A full UA team and a performance-data layer — without the headcount.

Predictive LTV & ROAS modelling

Forecast payback before you scale, so budget flows to the cohorts that compound — not the ones that only look good on day one.

Creative-level performance analysis

Ad-level breakdowns of which concepts, hooks and formats actually drive ROAS — feeding directly into the next creative round.

Incrementality-aware optimisation

Decisions based on true incremental lift across networks, not last-click vanity metrics.

Faster network expansion

Go live across new ecosystems in days, not quarters of onboarding.

Previously unavailable inventory

Rewarded, OEM, creator-led, regional and emerging supply, unlocked.

Reduced operational overhead

Legal, integration and reporting load handled end-to-end.

Simplified procurement

One vendor, one IO, one invoice — instead of 30.

Unified reporting & optimisation

One source of truth across every network you run.

Scalable growth

More profitable spend without hiring a bigger UA team.

The long tail

The inventory beyond the core, by category.

Most publishers already run the Meta / Google / AppLovin core well. SuperMedia's job is the roughly thirty networks beyond it. On the spend we measure, the networks beyond the top 8 carry half the spend and, on average, three quarters of the profit. If you would rather keep the core in-house, that works. Many publishers run a lean team on strategy and the core channels, with SuperMedia as the expansion layer, so headcount does not scale with channel count.

Rewarded

Opt-in video and offerwall placements inside other games. Rewarded placements rose from 11.5% to 17.7% of game ad impressions in 2025 (Sensor Tower, State of Mobile 2026).

OEM

Device-maker and carrier stores and on-device placements, mostly on Android. Reach that never appears in the big three's consoles.

Creator-led

Influencer and UGC-driven inventory bought as performance media and measured like any other network.

Regional

Networks that dominate one market and are invisible outside it. Some of the cheapest installs on the map sit here: Adjust puts the 2025 gaming CPI at $0.27 in APAC and $0.14 in LATAM against $1.71 in the US, and reaching them takes local contracts.

Emerging

New supply, alternative DSPs and channels still proving out. Small budgets, tested properly, kept or dropped on the numbers.

Network-neutral by design

A network closes the loop only on its own supply, optimizing its own revenue. We close it network-neutral, on your data, on any supply. Neutrality is architectural, not asserted: SuperMedia is optional reach, not a funnel. It executes on your channels and reports every one of them on the same definitions, so a rewarded network and a regional one are judged by the same payback maths as the core.

Pricing

Priced on the spend we manage.

An 8% management fee on the UA spend we manage — one rate, published here, billed against a single IO. Our team runs network onboarding, creative, optimization and reporting.

of managed UA spend

Agencies add headcount to scale; we add software. One IO covers all 35+ networks.

One commercial relationship
One tracking link, one IO
One invoice, not one per network
Billed on managed spend

What's included in the 8%

Network expansion & sourcing
Legal, procurement & IO handling
Campaign setup & UA management
Predictive LTV & ROAS modelling
Creative-level performance analysis
Optimisation & scaling
Unified reporting
Ongoing relationship management

Creative production, including resizing and localisation, is billed separately.

Fit

When SuperMedia is the wrong choice.

We would rather you pick the right path than the SuperScale path. Four cases where that is not this one.

You need full-funnel brand work

TV, out-of-home, influencer, PR and brand strategy beyond mobile UA. That is an agency's home turf, not SuperScale's focus.

UA is your strategic moat and you can hire for it

Build in-house. If the reason is control, there is a version where you keep all of it and license the stack: the SuperScale Stack is the licensed product, and your team operates it on your own network agreements. One platform: licensed or managed.

Your spend sits on a few channels you are happy with

If breadth is not this year's priority, the expansion layer has nothing to expand.

You have an agency that is delivering

If the switching cost outweighs what a more automated model would gain you, stay.

If the job is expanding mobile UA efficiently with economics you can read off an invoice, that is the seam SuperMedia is built for. The three side-by-sides are written out in full: against a UA agency, against an in-house team and against going direct to the networks.

SuperMedia is the whole SuperScale system, run for you.

The managed offering runs on the same stack we license to publishers. SuperVYZR directs the work; SuperAI agents execute across every network 24/7; SuperPlatform unifies the data into one source of truth. With SuperMedia, SuperScale's own team runs that stack for you — one managed relationship, no SuperScale Stack license required. See how the three layers fit together.

Top · AppSuperVYZR

One app, built from widgets

ReportsFunnelsChartsText+more

Middle · AgentsSuperAI

The agentic AI workforce

SuperAnalystUA ManagerMarketing AnalystSenior EconomistSQL AnalystData AnalystCoordinator

Bottom · DataSuperPlatform

Semantic data layer · single source of truth

MMPAd networksApp storesFinanceProductBI+more

Managed serviceSuperMedia

35+ networks, fully managed — 8% management fee

MetaTikTokAppLovinUnityLiftoffMolocoMistplay+28

FAQ

Frequently asked questions

What is SuperMedia?: SuperMedia gives mobile game and app publishers instant, fully-managed access to 35+ pre-integrated ad networks through a single commercial relationship — one partner, one IO (insertion order), one invoice. You bring the budget and goals; SuperScale runs everything operational, from network onboarding to creative, optimization and reporting.
How does SuperMedia's pricing work?: An 8% management fee on the UA spend we manage, billed against one IO and one invoice. Your spend runs through SuperScale's own network agreements, so there is no separate contract or invoice per network.
Which ad networks does SuperMedia cover?: 35+ pre-integrated networks spanning rewarded, OEM, creator-led, regional and emerging supply — the channels most publishers struggle to reach beyond Meta, Google and AppLovin — all under one managed IO.
How much of the UA market sits beyond the top 8 ad networks?: About half of the spend we measure and, on average, three quarters of the profit. The top 8 ad networks absorb about half of that spend and return, on average, a quarter of the profit; the other 30 or so networks carry the remaining half of spend and 75% of the profit. Measured against the top 8, the whole market is therefore about twice the spend and, on average, four times the profit. These are averages on the spend we measure. Your own result depends on your game, your targets and the networks you already run. The ROI calculator is more conservative. It values the new spend at your own target ROAS, applies diminishing returns and nets off the 8% management fee, so its profit figure comes out below that multiple.
Do I need a UA team to use SuperMedia?: No. SuperMedia adds channel coverage without adding headcount: your team sets budget and goals, and SuperScale's operators and SuperAI agents handle the day-to-day execution across every network.
Can I keep Meta and Google in-house and use SuperMedia for the rest?: Yes. Many publishers run a lean in-house team on strategy and the core Meta / Google channels, with SuperMedia as the expansion layer across the other networks, so headcount does not scale with channel count. SuperMedia executes on your channels and reports each one on the same definitions as the core.
What do I need to start?: Budget, growth goals, KPI targets and a tracking link from your MMP. Onboarding is a tracking link, not an integration project: the network contracts, procurement and SDK work are already done on SuperScale's side.
How long until campaigns are live on a new network?: Days. What used to take 12–18 months per network now takes days, because the networks are pre-contracted under SuperScale's own agreements and turning one on is an activation rather than an onboarding.
Who owns the campaign data?: You do. SuperPlatform unifies every network, your MMP and store data into one gaming-native source of truth deployed in your own BigQuery, so the unified view outlives the commercial relationship.
Is SuperMedia an agency?: SuperMedia is the AI-native alternative to the UA agency. You bring budget, targets, and a tracking link — we grow your spend and improve your profit across 35+ networks under one IO. Agencies add headcount to scale; we add software. The side-by-side is at /compare/ua-agency.

Start with the networks you're not buying yet.

In a 30-minute call we map the networks you are not on and the headroom they carry. From there it is one IO and one tracking link. SuperMedia is fully managed, for an 8% management fee on managed UA spend.

Talk to a publishing strategist Calculate your untapped revenue