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Tough times in the gaming industry In an industry where 76% of launched games experience their peak revenue within the first year, and 83% of games die within 3 years,

In the ever-changing world of mobile gaming, understanding how your game performs and how players behave is crucial to staying competitive and profitable. At SuperScale, we’ve mastered a data-driven approach

Marketing reaches peak intensity from the month before Halloween to the end of the year. With major global brands competing over holiday dollars and game companies promoting seasonal events, pricing

Welcome to our second SuperInsights blog. In our first article, we gave you an inside look at our Personalized UA Playbook. Today, we’re going to dig into one feature of

Find out more about our free, tailored insights and 30-day dashboard trial. Over the summer we launched our Personalized UA Playbook, a free resource that can help you tap into

As the mobile games industry grows up, older games – so-called legacy games – make up a growing portion of market inventory. But changes to the data landscape, and in