Policy

All cookies and similar tools integrated into our website www.superscale.com are used by SuperScale s. r. o., with its registered seat at Bottova 2A , Bratislava 811 09, Slovakia, company ID No. (IČO): 47 523 697, registered in the Commercial Registry kept by Bratislava I District Court, Section Sro, insert No. 94037/B and affiliated companies belonging to SuperScale Group. SuperScale Group represents any and all of following companies: (i) SuperScale s. r. o., with its registered seat at Bottova 2A , Bratislava 811 09, Slovakia, company ID No. (IČO): 47 523 697, registered in the Commercial Registry kept by Bratislava I District Court, Section Sro, insert No. 94037/B; (ii) SUPERSCALE UK LTD, with its registered seat at C/O Fieldfisher Riverbank House, 2 Swan Lane, London, United Kingdom, EC4R 3TT, company number 13791757; (iii) SuperScale CZ, s.r.o., with registered seat at Dlouhá 730/35, Old Town, 110 00 Prague 1, Czech Republic, ID No. (IČO): 14177501 (jointly and each hereinafter referred to as “SuperScale”, “we” or “us”).

In relation to any issues related to cookies you may contact us directly:

Via email: [email protected]
By mail: SuperScale s.r.o., Bottova 2A, 811 09 Bratislava

This Cookie Policy is primarily intended for visitors of our websites as it provides information on how we use cookies and similar tools in connection with the use of the www.superscale.com and our social media fan pages as well as information how we continue to use the data obtained in this way. This Cookie Policy supplements and specifies our Privacy Policy.

You as the data subject, have the right to withdraw your consent at any time, and the withdrawal of the consent does not affect the lawfulness of the consent processing prior to its withdrawal. At the same time, for reasons related to your specific situation, you, as the data subject, have the right to object to the processing of personal data carried out on:

Legal ground of the legitimate interests; and
Purposes of the direct marketing

Including related profiling. Such objection has the same effect as the withdrawal of the consent with cookies.

1. How types of cookies do we process?

Cookies are files that are stored on your mobile device or internet browser used by your device when browsing our website and send us information about your activity. It is a technology that helps us better control and set up our websites, understand your behavior while using them, but also target our online advertising and campaigns more specifically. We use the following basic types of cookies on our website:

Necessary cookies are essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.

In accordance with the law, we require your prior consent for all analytical and advertisement cookies, which you can revoke at any time. We choose to do same in relation to all functional, performance and unclassified cookies, where we also use the consent.

We store the necessary cookies automatically without the need for your consent on the legal basis of the performance of the contract or legitimate interests. At the same time, we distinguish between the so-called “1st party” cookies – which we store directly we resp. our servers – and the so-called 3rd party cookies – which are stored by our external service providers / third parties.

2. For what purposes and on what basis do we use cookies?

We use cookies for the following purposes and based on the following legal grounds:

Purpose of the processing	Type of the cookie	Legal basis
Maintaining adequate level of security (security)	Necessary cookies Functional cookies	Legal obligation / Legitimate interest
Contract performance	Necessary cookies Functional cookies	Contract and Legitimate interest or Consent (for third party functional cookies)
Establishment, exercise or defence of legal claims (legal agenda)	Necessary cookies	Legitimate interest
Direct marketing communication & raising brand awareness online (marketing)	Functional cookies Performance cookies Advertisement cookies Analytical cookies	Consent

These unifying purposes of the processing cookies include several processing operations, which are described in more detail below:

Purpose of the processing	Clarification of processing operations and legitimate interests
Maintaining adequate level of security (security)	Website Security. It is about processing the necessary cookies, which contribute to the protection against bots and to activate the protection of websites against DoS / DDoS cyber-attacks. To achieve this purpose, cookies from Cloudflare are also used to read and filter robot requests.
Contract performance	Optimal functioning of the website. Includes processing necessary and functional cookies used for remembering selected language settings for the website or configuration of active third-party plug-ins increasing various functionalities of website for providing digital services through our website in which you are interested in.
Establishment, exercise or defence of legal claims (legal agenda)	Legal Agenda. It is related with collecting and retention cookies serving for proving the acceptance or rejection the valid opt-in consent with cookies in relation to supervisory authorities.
Direct marketing communication & raising brand awareness online (marketing)	Ad targeting. It is the processing of analytical cookies and third-party tools (such as Facebook) for targeting our advertising campaigns and displaying ads on your profiles set up on social networks or when using the Internet on a regular basis. Marketing analytics or statistics. This involves the processing of analytical cookies using specialized tools (e.g CDP / CDXP, Google Analytics, Hotjar) to better understand and interpret customer data, the way they use our services and websites, or advertising campaigns and then use them to target advertising. As part of this, customers may also be segmented into different demographic groups to which their ad campaigns are tailored.

We also perform these processing operations based on our legitimate interests, which are:

Website security
Optimal functioning of the website
Legal Agenda

In justified cases, we may also use the data obtained through cookies for other compatible purposes, which we inform about in the general information on personal data protection, which is available at SuperScale´s Privacy Policy.

3. What specific cookies do we use and what is their retention period?

You will find a list of specific cookies with a description of their use and storage period within the “Privacy Overview” in our cookie bar intended for granting / revoking consent to cookies or in table below:

Cookie name	Description of cookie purpose	Type of cookie	Websites	3rd country transfer	Expiry	Provider or 3^rd party
__cf_bm	This cookie is used to distinguish between bots and human users, so that the website can have a real overview of the use of their website.	Necessary	superscale.com go.superscale.com	Yes, United States	1 day	superscale.com
cookielawinfo-checkbox-advertisement	Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the “Advertisement” category .	Necessary	superscale.com	Yes, United States	1 year	superscale.com
		Necessary		Yes, United States
cookielawinfo-checkbox-analytics	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category “Analytics”.	Necessary	superscale.com	Yes, United States	1 year	superscale.com
cookielawinfo-checkbox-functional	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category “Functional”.	Necessary	superscale.com	Yes, United States	1 year	superscale.com
cookielawinfo-checkbox-necessary	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category “Necessary”.	Necessary	superscale.com	Yes, United States	1 year	superscale.com
cookielawinfo-checkbox-performance	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category “Performance”.	Necessary	superscale.com	Yes, United States	1 year	superscale.com
elementor	This cookie is used by the website’s WordPress theme. It allows the website owner to implement or change the website’s content in real-time.	Necessary	superscale.com	Yes, United States	Persistent	superscale.com wordpress.com
li_gc	Stores what consent the user has given to cookies for the current domain.	Necessary	superscale.com go.superscale.com	Yes, United States	2 years	linkedin.com
cookielawinfo-checkbox-others	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category “Other.	Necessary	superscale.com	Yes, United States	1 year	superscale.com
__cf_bm	This cookie, set by Cloudflare, is used to support Cloudflare Bot Management	Functional	superscale.com	Yes, United States	30 minutes	superscale.com cloudflare.com
bcookie	LinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser ID.	Functional	superscale.com go.superscale.com	Yes, United States	2 years	linkedin.com
bscookie	LinkedIn sets this cookie to store performed actions on the website.	Functional	superscale.com go.superscale.com	Yes, United States	2 years	linkedin.com
lang	LinkedIn sets this cookie to remember a user’s language setting.	Functional	superscale.com go.superscale.com	Yes, United States	Session	ads.linkedin.com
_hjCookieTest	This cookie is used by the website administrator to determine what the user’s browser preferences are regarding third party cookies. Third party cookies are used to collect information and analyse behaviour across multiple websites.	Functional	superscale.com	Yes, United Kingdom	Session	superscale.com
lidc	LinkedIn sets the lidc cookie to facilitate data center selection.	Functional	superscale.com go.superscale.com	Yes, United States	1 day	linkedin.com
UserMatchHistory	LinkedIn sets this cookie for LinkedIn Ads ID syncing.	Functional	superscale.com go.superscale.com	Yes, United States	1 month	linkedin.com
li_gc	LinkedIn sets this cookie for storing visitors’ consent regarding the use of cookies for non-essential purposes.	Functional	superscale.com	Yes, United States	2 years	linkedin.com
visitor_id# -hash	Used by Pardot to provide protection against hackers.	Functional	superscale.com go.superscale.com	Yes, United States	10 years	go.superscale.com/ pardot.com/ superscale.com
_ga	The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site’s analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.	Analytics	superscale.com go.superscale.com	Yes, United States	2 years	superscale.com google.com
_ga_#	This cookie is installed by Google Analytics. Collects data on user visits on the website, including the first and last visit.	Analytics	superscale.com go.superscale.com	Yes, United States	2 years	superscale.com google.com
_gat_gtag_UA_173282740_1	Set by Google to distinguish users.	Analytics	superscale.com	Yes, United States	1 minute	superscale.com google.com
_gat	Used by Google Analytics to throttle request rate.	Analytics	superscale.com go.superscale.com	Yes, United States	1 day	superscale.com google.com
gid	Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website’s performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.	Analytics	superscale.com go.superscale.com	Yes, United States	1 day	superscale.com google.com
_hjAbsoluteSessionInProgress	Hotjar sets this cookie to detect the first pageview session of a user. This is a True/False flag set by the cookie.	Analytics	superscale.com go.superscale.com	Yes, United Kingdom	1 day	superscale.com hotjar.com
_hjFirstSeen	Hotjar sets this cookie to identify a new user’s first session. It stores a true/false value, indicating whether it was the first time Hotjar saw this user.	Analytics	superscale.com go.superscale.com	Yes, United Kingdom	1 day	superscale.com hotjar.com
_hjIncludedInPageviewSample	Hotjar sets this cookie to know whether a user is included in the data sampling defined by the site’s pageview limit.	Analytics	superscale.com go.superscale.com	Yes, United Kingdom	1 day	superscale.com hotjar.com
_hjIncludedInSessionSample	Hotjar sets this cookie to know whether a user is included in the data sampling defined by the site’s daily session limit.	Analytics	superscale.com go.superscale.com	Yes, United Kingdom	1 day	superscale.com hotjar.com
_hjRecordingLastActivity	Obtains data on user behaviour for statistical purposes by assigning a unique ID.	Analytics	superscale.com go.superscale.com	Yes, United Kingdom	Session	superscale.com
_hjSession_#	A cookie that contains data about the current session. This implies that subsequent requests within the session window will be assigned to the same session.	Analytics	superscale.com go.superscale.com	Yes, United Kingdom	1 day	superscale.com
_hjSessionUser_#	It is used to maintain a unique user ID to the page in the browser. This ensures that behaviour on subsequent visits to the same page is assigned to the same user ID.	Analytics	superscale.com go.superscale.com	Yes, United Kingdom	1 year	superscale.com
_hjSessionRejected	Used to collects statistics about visitor’s activity and number of visits on the website.	Analytics	go.superscale.com	Yes, United Kingdom	Session	superscale.com
AnalyticsSyncHistory	Used to store information about the time a sync took place with the lms_analytics cookie.	Analytics	superscale.com go.superscale.com	Yes, United States	1 month	linkedin.com
lpv971653	Used by Pardot to store and count pageviews.	Analytics	superscale.com	Yes, United States	1 day	pardot.com
hjViewportId	Obtains data on user behaviour for statistical purposes by assigning a unique ID.	Analytics	superscale.com go.superscale.com	Yes, United Kingdom	Session	superscale.com
_fbp	This cookie is set by Facebook to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising, after visiting the website.	Advertisement	superscale.com go.superscale.com	Yes, United Kingdom	3 months	superscale.com facebook.com
_hjRecordingEnabled	This cookie collects user data from multiple websites and then provides relevant advertising.	Advertisement	superscale.com go.superscale.com	Yes, United Kingdom	Session	superscale.com
fr	Facebook sets this cookie to show relevant advertisements to users by tracking user behaviour across the web, on sites that have Facebook pixel or Facebook social plugin.	Advertisement	superscale.com	Yes, United Kingdom	3 months	facebook.com
visitor_id#	Used by Pardot to store a unique user ID. These cookies record data – IP addresses, time spent on the website, activity on the website during the visit. They are then used to target users from the same IP addresses.	Advertisement	superscale.com go.superscale.com	Yes, United States	10 years	go.superscale.com / pardot.com / superscale.com
tr	Used by Facebook for personalized, real time advertisement.	Advertisement	superscale.com go.superscale.com	Yes, United Kingdom	Session	facebook.com

You can view the cookie bar at any time by clicking on this active button “Manage Cookies”:

4. How to revoke your consent to cookies?

Through the interaction with the “Manage cookies”, you will see the cookies bar again, in which you only need to change your original preference to disagreement with one click (see image below).

The setting changes take effect immediately. You can also revoke your consent by making a request sent to [email protected], but this process is not immediate and automatic. We therefore recommend that you change the settings directly on the website as described above.

5. How to prevent cookies from being stored on your device?

If you do not give your consent through our cookie bar (in terms of applicable types of cookies), these cookies will not be stored on your device. Disabled analytics and advertisement cookies have no impact on the functionality of the website. You can delete all types of cookies at any time through the settings of your internet browser, but if you delete even the necessary cookies, some settings and functions of our website may not work optimally.

In relation to specific analytics and advertisement cookies of third parties, it is also possible to use the so-called opt-out mechanisms by which you prevent the use of specific third-party cookies not only in relation to our website, but in general to the use of any other websites, or in relation to specific social networks that you use and have set up your own user account.

Google Analytics	By installing the add-on in your internet browser, you will prevent the storage of cookies from the Google Analytics service and, in general, not only on our website, but also on any other websites. The add-on is available here: https://tools.google.com/dlpage/gaoptout
Google and many other third parties involved in displaying personalized behavioural advertising on the Internet	If you do not want to display personalized ads, you can use the initiative www.youronlinechoices.com. By controlling preferences, you can disable multiple cookies to display these ads in relation to the participating companies that use cookies. Turning them off does not mean that your ad will no longer be shown to you but will not be based on your behaviour.
Facebook (Meta)	If you have your own Facebook account, you can also use the cookie management controls integrated directly into this social network, which are available here: https://www.facebook.com/settings/cookie

At the same time, through the settings of your internet browser, it is possible to delete those cookies that are stored in your browser. Follow the information below, depending on which browser you’re using:

If you want to increase your protection against unauthorized monitoring of your device and behavior on the Internet through cookies (especially third parties), use the “Do Not Track” function (or Blocking third party cookies), which you can turn on according to the type of browser used according to the following instructions:

6. Do we transfer your data to third countries outside the EU / EEA?

Yes, but only in necessary and minimal extent. Some of our suppliers, which we use when using cookies, have their registered office or their other group companies are established in the United States of America, which are generally considered to be a third country which does not guarantee an adequate level of the personal data protection. In many cases, the data may not physically leave servers located in the EU, but processing due to the supplier’s location may be subject to the law of a third country. We therefore carry out these cross-border transfers only in strict accordance with the law (in particular the GDPR) and only if, in our conclusions and findings, sufficient risk mitigation measures and safeguards are taken for the protection of fundamental rights and freedoms of the data subjects, as required by the Court of Justice in Case C-311/18 (Schrems II).

Supplier / Third-Party

Appropriate safeguards and supplementary measures for cross-border transfers to third countries

Google Cloud EMEA Limited with registered seat 70 Sir John Rogerson’s Quay, Dublin 2, Ireland

(Google Analytics)

Google´s Privacy Policy

New type of standard contractual clauses approved by the relevant decision of the European Commission (module 1 and module 2) and appropriate additional measures with further explanation of the settings.

Meta Platforms Ireland Limited with registered seat 4 Grand Canal Square Grand Canal Harbour Dublin 2, Ireland

(Page Insights, Custom audiences, Measurements and Analytics)

Facebook´s Privacy Policy

Standard contractual clauses are used, namely a combination of old (standard contractual clauses for the transfer of personal data to third country intermediaries approved by European Commission Decision 2010/87 / EC of 5 February 2010) and new clauses (module 3) inserted into European Addendum for Facebook data transfers and supplementary measures clarified here:

LinkedIn Ireland Unlimited Company with registered seat sídlom Wilton Place,
Dublin 2, Ireland

LinkedIn´s Privacy Policy

A new type of standard contractual clauses approved by the relevant European Commission decision is used (module 2), which also describes the additional measures taken.

7. Is the storage of cookies on my device a contractual or legal requirement and what are the consequences if I prevent their storage?

The provision of any type of cookies, which we are processing is not a legal requirement and therefore their non-provision has no negative consequences with legal significance for you.

However, the processing of the necessary and functional cookies can be considered necessary for the provision of the digital services you are interested during visit and usage of our website. Non provision of such cookies may have certain effects on your experience and proper working of website functionalities and third party add-ons or plug-ins integrated to website. Basic website functionalities will always work but as the consequence may worse your comfort and optimal configuration of settings stemmed from your preferences and choices made in the past or in services provided by third parties.

In the case of all other types of cookies (e.g. analytics or advertisement), their provision is exclusively voluntary and is governed by the granting or non-granting of your consent. Failure to give this consent has no negative consequences for you.

8. How do we use cookies when managing our profiles on social networks?

Simple links are also available on our website, which allow immediate connection between our website and our profile established on a social network or other platform (among others Twitter, Facebook, Instagram, LinkedIn). In these cases, these are not active plug-ins that would cause such data processing that would require the consent of logged-in or non-logged-in users of these social networks.

However, in the case of interaction with icons depicting individual social networks, the social network provider may process cookies and personal data, on which we do not have to have any control and influence. SuperScale is not responsible for the use of cookies realized by the social network provider for its own purposes. For more information on the processing of cookies, it is therefore necessary to familiarize yourself with the rules of their processing published by social network providers here:

SuperScale is responsible for processing your data only to a certain extent, for example if you visit our profile, if we communicate with each other on a social network or if we target advertising on social networks. On our profiles on social networks, we may process your personal data and cookies for analytical and statistical purposes together with the relevant social network providers as so-called joint controllers within the meaning of the GDPR. Based on this fact, we are obliged to inform you about the basic parts of the agreements that we have concluded under Art. 26 GDPR:

Joint-Controllership Addendum concluded with Meta (Facebook / Instagram)
Page Insights Joint-Controllership Addendum concluded with LinkedIn

Further information about how we use social networks for our own purposes you may find in Privacy Policy.

9. Do we use third party plug-ins, SDKs or surveillance pixels integrated in our websites??

No, we haven´t use such technologies.

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