The ‘Launchpad’ self-publishing package is a unique offering from the new Ecosystem, which includes partners like TikTok, BitMagic, AdInMo, Retro Cloud Studios and many more –
SuperScale, the complete game business analytics company, today announces the launch of the SuperScale Ecosystem. One of the debut offerings from the newly unveiled Ecosystem is the “SuperScale Launchpad” – a unique self-publishing package aimed at simplifying and accelerating the go-to-market process for mobile games.
Since Apple’s privacy changes and the post-pandemic slump rocked the games industry, mobile games’ go-to-market strategies and executions have been in constant flux. Despite having limited funding options, game studios still need to focus on delivering the best possible game first and foremost, while at the same time dealing with the complexities of self-publishing to prove through data that their title deserves to get that next funding round, favorable publishing deal or M&A deal.
Encompassing a network of trusted verified partners and enhanced analytics from SuperScale’s SuperPlatform, the Ecosystem is a full-cycle solution for mobile game studios, offering valuable insights and collaborative support that drive growth and profitability. Leading tool and service providers including TikTok and AdInMo are among the Ecosystem’s first verified partners, while up and coming studios Bitmagic and Retro Cloud are among its first licensees.
Ivan Trančík, Founder and CEO of SuperScale, commented:
“For over a decade, SuperScale has been dedicated to understanding and unlocking the true business potential of games. In that time, the complexity of proving a game is scalable and getting it to market successfully has increased exponentially. While SuperPlatform solves studios’ marketing, product and financial analytics needs, it became clear that there is no single entity able to provide best-in-class capabilities to suit up-and-coming studios’ every need. By augmenting SuperPlatform with Ecosystem Partners we aim to solve all challenges in one coherent package, bringing together all the critical tools, services, and expertise needed to successfully publish and scale mobile games through efficient, cost-effective go-to-market routes which give studios full creative control.”
“SuperScale Launchpad” – Ecosystem-powered Self-Publishing
Designed to support indie, midsize, and new VC-backed studios, the SuperScale Launchpad is a solution for publishing and scaling mobile games without the need to source multiple services or hire dozens of roles. Consisting of a comprehensive suite of tools and services seamlessly combining the capabilities of SuperScale and its Ecosystem partners, it offers a consolidated approach to everything from user acquisition (UA) and creative production to analytics, monetization, and financial insights. SuperScale’s new package eliminates the complexity and high costs traditionally associated with self-publishing in the mobile gaming industry.
Unlike existing early stage publishing tests that cater mostly to hypercasual games, SuperScale’s offering is designed for midcore games and delivers long-term insights and meaningful data that help developers make informed, growth-driven decisions whether to go with a publisher or raise more funds to self-publish later on. Eligible studios can access exclusive benefits such as flexible financing and contributions towards UA budgets.
The SuperScale Ecosystem for Studios
Every game studio owning a SuperPlatform licence is eligible to benefit from the SuperScale Ecosystem, unlocking access to additional capabilities across various areas of game publishing, marketing and distribution. Dozens of game studios have already joined the SuperScale Ecosystem since the launch of SuperPlatform. One such studio is Bitmagic, which is recognized by top US investors as the hottest Game Changer in Generative AI. Bitmagic is already utilizing the Ecosystem to unlock new growth opportunities and scale its operations.
Markus Kiukkonen, COO & Co-founder of Bitmagic said:
“We’re really excited to be part of an Ecosystem that helps to democratize game-making and enables a new generation of creators to easily bring their game ideas to life. Our partnership with SuperScale and their SuperPlatform will be key to building a strong, engaged community around Bitmagic and opening up new opportunities for growth.”
The SuperScale Ecosystem for Service Providers
SuperScale’s verified B2B and integration partners such as agencies, tool and service providers play a critical role in helping studios access resources that would otherwise be difficult to obtain, especially for smaller or emerging companies. B2B partners range from established market-leaders such as TikTok to rising stars such as tournament tech provider Athlos and in-game advertising innovator AdInMo. Emerging vendors receive the added benefit of a community in which to stress-test their tech, receive feedback and earn case studies.
Kristan Rivers, Co-founder & CEO of AdInMo said:
“By partnering with SuperScale, we’re combining immersive InGamePlay ads with powerful analytics, giving developers the tools to drive incremental revenue and maintain seamless player engagement.”
Studios and service providers are invited to apply for the “SuperScale Launchpad” at this link by 7th February, 2025
Get to know know about SuperPlatform, SuperScale’s flagship SaaS solution, designed to empower decision-makers with powerful business analytics. Explore how our suite of products and services can help you achieve your goals at superscale.com.
