Many UA teams rely too much on Day 7 or Day 14 ROAS targets, missing the full revenue potential of acquired users. This outdated approach leads to misallocated budgets, missed scaling opportunities, and delayed adjustments. As discussed in our previous article, [Read: Why UA Managers Struggle with Short-Sighted ROAS Targets], overcoming these challenges requires adaptive ROAS predictions that reflect evolving monetization trends and long-term profitability.

In a world where long-term ROAS predictions optimize UA campaigns, SuperPlatform provides the insights UA managers need. Its advanced models go beyond short-term forecasts, enabling data-driven decisions that keep campaigns profitable and resources well-allocated.

SuperPlatform’s Actionable ROAS Predictions

SuperPlatform is specifically designed to address these challenges by providing granular, actionable ROAS predictions that go beyond the limited Day 7 and Day 14 metrics. By using ensemble modeling and personalized data analysis, SuperPlatform empowers UA managers to set realistic targets and optimize campaigns for sustainable growth.

Here’s how SuperPlatform helps UA teams overcome common challenges:

  1. Granular insights for custom campaign optimization
    Different player segments behave differently, so broad predictions fall short. SuperPlatform provides detailed insights by segmenting data by platform, channel, and creative. This helps UA managers set precise ROAS targets and allocate budgets efficiently.
  2. Confidence intervals for smarter decision-making
    Accurate ROAS predictions matter, but so does their reliability. SuperPlatform provides confidence intervals, helping UA managers assess accuracy and allocate budgets based on data, not intuition.
  3. Real-time automated LTV pattern detection
    LTV patterns evolve, and early detection is crucial for profitability. SuperPlatform tracks trends in real-time, updating predictions daily so UA managers can adjust strategies without delay.

If you’ve experienced the frustration of making UA decisions without reliable data, check out our first article to understand the pitfalls of short-term ROAS predictions and why long-term forecasting is essential. [Read: Why UA Managers Struggle with Short-Sighted ROAS Targets]

What powers SuperPlatform’s predictions?

SuperPlatform is built on cutting-edge technology, combining advanced machine learning and data science to offer the most reliable, actionable insights available today. Here’s what makes it unique:

  • Data health & granular LTV curves
    SuperPlatform ensures data quality with clean, consistent, and accurate inputs from various sources such as ad networks, mediation tools, and analytics platforms. It standardizes and validates this data against trusted benchmarks, such as iOS and Android store revenue, ensuring reliable LTV predictions. Any discrepancies are flagged proactively, alerting teams to potential issues before they become problems.
  • Ensemble modeling for accurate predictions
    SuperPlatform utilizes multiple machine learning models to generate ROAS predictions. This ensemble modeling approach mitigates the weaknesses of individual models and provides more precise and reliable forecasts, allowing UA teams to scale their campaigns confidently.
  • iOS cohort predictions with SKAN adaptation
    Given the privacy challenges in today’s landscape, iOS campaigns can be difficult to track. SuperPlatform integrates SKAN data and proprietary attribution methods to provide reliable ROAS predictions for iOS campaigns, even in the face of limited data.
  • Confidence intervals for risk assessment
    Every ROAS prediction in SuperPlatform is accompanied by confidence intervals. This enables UA managers to understand how much variance they can expect in their forecasts, ensuring more informed decision-making and reducing the risk of misallocated budgets.

 

Empowering UA teams with targeted insights

SuperPlatform allows you to create specific cohort views and benchmarks per channel, helping you track performance from early signals to full results. You can set ROAS targets for different time frames (e.g., Day 90, Day 180, Day 365) for each cohort, adjusting these forecasts to the unique dynamics of each channel and campaign. This capability enables quick decision-making and ensures that budgets are allocated effectively.

Quantifying the impact of UA campaigns

SuperPlatform allows you to calculate the “K factor” (or UA factor), which quantifies the organic users you gain from a paid campaign. This metric helps you understand the additional organic growth driven by your marketing efforts, providing a clearer picture of the effectiveness of your campaigns.

UA factor

Conclusion: Take the guesswork out of UA

Long-term, accurate ROAS predictions are now an essential part of successful UA strategies. SuperPlatform offers the data-driven insights UA managers need to make informed decisions, optimize campaigns, and drive long-term profitability. By centralizing and standardizing data, providing granular insights, and enabling personalization at scale, SuperPlatform empowers UA teams to achieve their goals with precision and confidence. If you’re ready to take the guesswork out of your UA campaigns and optimize your efforts, SuperPlatform is the solution you need.