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Whether you’re a solo developer or part of a midsize studio, this eBook serves as your roadmap to long-term revenue in the ever-evolving world of mobile gaming.

In today’s gaming landscape with its myriad mobile marketing challenges, a spark of organic traction can be more valuable than ever. Ideally, this spark will spread like wildfire through viral marketing alone, meaning you never need to run a paid UA campaign at all. But, most likely, sustained growth will require strategic use of paid user acquisition and an agile approach to monetization.

This ebook is designed to illuminate the path from the organic buzz that launches a game, to the optimization of its monetization that lays the foundation for sustained growth, to the strategic deployment of paid campaigns that fuel its ascent.

Let’s take a closer look at what you can expect.


Discover essential strategies to optimize ad monetization and in-app purchases (IAPs) to maximize revenue potential before launching paid user acquisition campaigns. From ad mediation optimization to implementing rewarded ads and interstitials, we provide actionable insights to boost ARPDAU and drive revenue growth from day one.


Navigate the complexities of user acquisition in today’s competitive market. Learn how to assess your target audience, plan your budget effectively, and craft compelling ad creatives that resonate with your audience. With our three-step framework for sustainable UA campaigns, you’ll be equipped to maximize ROAS and drive profitable growth.




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