Greetings, despite trying multiple approaches, our game still has low AD revenue. Could you offer any advice? Thank you kindly, Mark.
Most common the reason behind this is low ADs/DAU(Impressions/Daily active user) and Conversion to AD watching. This can be caused by unreliable AD placements in the gameplay. Most often it’s caused by :
- AD placement is not clearly visible and doesn’t stand out during gameplay (e.g. icon/reward is not visible enough). This way, it’s not attractive enough for players to click it.
- The low reward for the player’s time seems unattractive in the economy. Most usually players watch ADs which help them progress in the game. Choose rewards that players desire.
- Players might be unaware of the AD. Make sure you notify players well enough, so they never miss out on an AD.
- The AD placement is not eligible for all players (it requires players to do something, reach a checkpoint, or run out of something to see it). This way, you are thirsting your own game from extra AD exposure to more players.
Robert Buzukasvili, Game Designer & Analyst