Ask the Experts #3 – ROAS Calculations

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YOU ASKED

Hi! I want to ask, what is the recommended definition of a ‘user’ specifically for attribution and ROAS calculations? We use our internal account ID which can be used across multiple devices so counting as 1 user (ie: if you log in to the same account on an iPhone + iPad). Stephen

Answer from our Expert:

Hi Stephen! We can confirm, that you are on a good path.

You are following best practices right now, especially from a UA perspective because it means you have the best chance of calculating the UA ROI precisely. 

If someone plays on multiple devices, then revenue coming from both devices should be taken into account and specific campaigns should take credit for that.

If you have any other questions, please reach us via email.

Miroslav Strba, Data & BI Engineer

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