In today’s rapidly evolving and complex gaming industry, understanding the true potential of a game can be a daunting task. Relying solely on internal data and expertise often falls short, given the diverse and dynamic nature of the industry. This is where SuperScale steps in. With our extensive experience working with over 250+ games and our advanced SuperPlatform, we offer unparalleled insights and predictive analytics to help you unlock your game’s potential.

Evaluating game potential

Evaluating a game’s potential is inherently challenging due to multiple data sources and ever-changing market trends. However, SuperScale’s market insights and experience enable us to provide a preliminary assessment of your game’s potential. By simply inputting the URL of your game’s app store page, you can receive an initial estimate of your game’s revenue potential. Try Now

How it works

Our Revenue potential calculator offers a “lite” version of the game potential assessment model that SuperScale deploys for games using the SuperPlatform. The estimate generated for your game is based on limited available data such as revenue, active users, in-app monetization (ARPDAU), and external benchmarks. Additionally, we factor in your game’s genre and SuperScale’s extensive experience in increasing profit in over 100 mobile games.

Using our proprietary model, we evaluate the potential revenue growth of your game through a data-driven approach. Our evaluation process is ever-evolving and includes detailed analyses enabled by the SuperETL data infrastructure. Key areas of assessment include:

  • Scalability of paid User acquisition: Evaluating the potential to scale your game’s user base through paid channels.
  • Monetization potential: Analyzing player behavior at a granular level to maximize revenue.
  • Ad type and pressure analysis: Optimizing ad strategies for better engagement without compromising user experience.
  • Churn predictions and retention: Predicting and mitigating churn to keep players engaged.

By leveraging these insights and predictive analytics, our Revenue potential calculator provides an initial assessment of your game’s revenue potential and sets the stage for basic strategic improvements. These foundational insights enable us to offer general recommendations aimed at enhancing your game’s growth and profitability.

General recommendations

SuperScale’s data-driven formula for maximizing game uplift combines quantitative predictive insights, automation, and qualitative expertise across several areas:

  • ASO and User acquisition optimization: Enhancing visibility and acquisition efficiency to expand your player base and directly increase revenue.
  • UA budget optimization: Efficiently allocating budgets across campaigns to attract high-quality users and enhance ROAS with top-performing creatives and marketing strategies.
  • Creative production: Producing and evaluating 2D, 3D, static, and video creatives for mobile game ads using predictive analytics to ensure high engagement.
  • Gameplay and engagement: Sustaining steady revenue through enhanced engagement and retention strategies, boosting lifetime value and profitability.
  • LiveOps management: Implementing events, promotions, and updates to keep the game engaging and tailored to player preferences.
  • Churn intervention & Economy equilibrium automation: Using predictive analytics to retain at-risk players and balance in-game economies to maintain interest and prevent frustration.
  • Ad and In-app purchase monetization: Optimizing ad revenue and in-app purchases to maximize profitability while maintaining a positive player experience.

Our solutions

Navigating the complex gaming landscape requires more than just internal data; it needs specialized support and insights. At SuperScale, we offer solutions to help you unlock your game’s true potential, from initial assessments to full game management. All our solutions are built on SuperPlatform, our proprietary tool designed to enhance revenue and improve portfolio performance.

Powered by SuperPlatform

All our services are powered by SuperPlatform, the essential tool behind our solutions. SuperPlatform is designed to maximize your game’s earning potential with valuable insights that support revenue growth and effective management of multiple titles. Our proprietary technology enhances your game’s performance and portfolio results. As a core analytics SaaS offering, SuperPlatform provides game publishers with everything needed to monitor and predict business performance across their entire portfolio.

Game potential assessment

Assessment as a Service gives you a thorough look at your game’s potential. We predict profitability, conduct SWOT analysis, and provide recommendations for growth and scalability. This service is great for studios and publishers looking to evaluate the potential of existing or underperforming games, considering new projects, or for investors assessing opportunities before making decisions.

Tailored publishing services

Publishing as a Service offers full capabilities while minimizing traditional drawbacks. This solution is ideal for studios and developers who want to grow without increasing fixed costs, try out new marketing strategies, or need specialized help to free up internal resources.

Game management partnership

With our Game Management Partnership, we handle all aspects of publishing for mobile game developers and publishers. This lets you focus on making great games while we manage the business side. This service is perfect for studios looking to streamline their operations, publishers wanting to expand their portfolios, and companies aiming to boost their value through strategic management.

Conclusion 

At SuperScale, our goal is to give you the insights and support you need to unlock your game’s full potential and achieve success in the gaming industry. The Revenue potential calculator provides an initial estimate of your game’s revenue potential, offering a foundation for informed decision-making. Connect with us to see how our insights can drive your game’s growth and maximize its impact.

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