Did you know that 83% of mobile games fail within their first year? With over 500 new games released every day, the competition is tougher than ever. In such a challenging market, it’s crucial for studios, especially those backed by venture capital or involved in mergers and acquisitions, to effectively evaluate and improve their projects. 

SuperScale tackles these challenges head-on with Game potential assessment or Assessment as a Service (AaaS). We provide a complete audit and smart recommendations to boost your game’s success and reduce risks, helping studios thrive in a market where the top 1% of games earn 93% of the market’s revenue.

What is Game potential assessment?

Game potential assessment from SuperScale offers tailored technical due diligence for the mobile gaming industry. It analyzes a game project’s technical aspects, decision-making processes, and potential risks, serving to studios, investors, and developers at various project stages—from pre-transaction phases to ongoing production.

Benefits of Game potential assessment

SuperScale’s Game potential assessment delivers a thorough audit of project strengths and weaknesses across technical, financial, and strategic dimensions. By identifying and mitigating risks, it enhances decision-making and minimizes business risks. The service includes benchmarking against industry standards and competitors to highlight improvement areas.

Game potential assessment supports studios in achieving growth and scalability by offering recommendations for future expansions and market demands. It provides ongoing support beyond the initial assessment, ensuring effective implementation of recommendations and continual monitoring for sustained optimization.

Who benefits from Game potential assessment?

Game potential assessment is incredibly useful in mergers and acquisitions (M&A) by providing deep insights into the technical and operational health of studios being considered for acquisition, offering investors valuable information. For studios deciding on new projects or discontinuing existing ones, Game potential assessment delivers critical data and strategic recommendations. This helps them make informed decisions about their game portfolios. Enterprise and venture capital-backed studios, in particular, rely on Game potential assessment to ensure their projects are on track to achieve desired returns on investment. Companies such as NimbleBit, Lego, Electronic Arts, and Second Dinner utilize Game potential assessment to enhance decision-making processes and optimize their game portfolios.

 

The PnL sample with projections 

What to expect from Game potential assessment

SuperScale’s Game potential assessment offers a structured process covering multiple facets of a game project. This approach ensures thorough analysis and strategic recommendations focused on optimizing game performance, boosting player engagement, and maximizing profitability.

  • Studio Review: Evaluates potential IP expansion, technology stack, team competencies, workload, and production quality.
  • Game Data Analysis: Analyzes player engagement metrics, monetization data, and market trends to set benchmarks.
  • Competitive Analysis: Benchmarks against similar titles, identifies industry best practices, and explores differentiation opportunities.
  • Gameplay Analysis: Evaluates mechanics, user experience, level design, and player engagement through playtesting.
  • Monetization Review: Optimizes strategies, analyzes pricing models, conversion rates, and revenue effectiveness.
  • Growth Evaluation: Reviews user acquisition strategies, optimizes Return on Ad Spend (ROAS), and plans effective campaigns.
  • Technical Due Diligence (DD): Evaluates infrastructure performance, stability, scalability, and compatibility across platforms.
  • Community Engagement: Assesses community features, enhances player engagement, and fosters loyalty.

 

The PnL sample with projections 

 

Assessment report and ongoing support

Our comprehensive analysis provides an easy-to-understand outcome that fully describes the studio’s and game’s current status and future potential. The assessment report offers strategies to maximize the game’s potential, including projected profit and loss (PnL) scenarios, potential profitability estimates, and actionable improvement initiatives for stakeholders.

 Unlocking your studio’s potential:

Evaluating your team’s composition, including skills, collaboration dynamics, and operational workflows. Optimizing these areas to streamline processes, improve efficiency, and foster a more cohesive working environment.

 Enhancing your game’s potential:

Deep technical side of the product and its prospects study. Providing strategic recommendations to optimize the game’s performance, engagement, monetization. Exploring opportunities for expanding your game’s intellectual property (IP) portfolio, ensuring long-term viability and growth.

 Forecasting your financial future:

Offering detailed projections of your game’s financial performance. This includes forecasting potential profits and losses under different scenarios—such as maintaining current strategies versus implementing optimized approaches that factor in necessary investments. 

 Risk realization and optimization:

Conducting various risk assessments. Recommending practical solutions to minimize risks while maximizing opportunities for growth and market competitiveness.

The Results

Furthermore, SuperScale offers advisory support to ensure the successful implementation of recommendations. We monitor game performance post-implementation, providing additional assistance as needed to foster sustained growth and optimization.

Conclusion

SuperScale’s Game potential assessment empowers mobile game studios and investors with detailed analysis of technical and strategic aspects, enabling informed decision-making, risk mitigation, and project optimization. Whether acquiring studios, greenlighting new games, or optimizing existing projects, Game potential assessment provides the insights and guidance needed to achieve goals. Embrace data-driven decision-making with SuperScale’s Game potential assessment and elevate your mobile gaming projects to new heights.