Web 3 & Blockchain For Mobile Gaming Apps

Get industry-leading data visibility and predicted ROAS

The Analyze solution will integrate with your on-chain data, marketing data and game data to act as a single source of truth from which to base decisions on.

What is Web3?

Web3 is the blockchain-based web that prioritizes decentralization, meaning the ownership is not controlled by centralized corporations as was the traditional nature of Web2. The term Web3 was coined by Ethereum co-founder Gavin Wood shortly after the blockchain platform’s launch in 2014.

Far from the ‘read-only’ nature of Web1.0, or even the ‘read-write’ of Web2.0, Web3.0 prizes the principle of ‘read-write-own’. So, with Web3, users are not only able to consume content… they can also generate content, and own that content, so that they can benefit from its monetization.

Steep falls in the prices of cryptocurrencies during 2022 have led to what is now known as the “crypto winter”, as investors brace themselves for a prolonged bear market and lower asset values. Accompanying this has been a cooling in much of the initial early-2020s hype surrounding non-fungible tokens (NFTs).

However, many view this as a time of reorientation, rather than the decline of Web3. Through increasingly long-lived elements of the broader online infrastructure, such as decentralized applications (dapps) and crypto wallets, Web3 gaming is proving to be built to last, fostering a rich developer pool and highly responsive and engaged audiences.

Benefits of Web3 and the blockchain

In short, now is not the time to go cool on blockchain games. Instead, it is the moment to seize upon the considerable scope the blockchain and metaverse offers for the gaming landscape, not just for now but for decades to come.


The play-to-earn (P2E) model is a good example of one of the benefits of blockchain gaming, enabling players to earn in-game rewards that can be exchanged for real-world money. Usually, this is achieved by using tokens or NFTs which can then be sold on exchanges/secondary markets, from which the money can then be transferred to a bank account.


One of the industry-leaders using the P2E model is Axie Infinity who, at their peak, were valued at around $3 billion. The metaverse-based game runs on Ronin, an Ethereum-linked sidechain and allows users to collect NFTs of different characters and use them to battle against each other. Users can also stake their AXS tokens to get customary prizes. If you are interested in learning more about the P2E space, click here.


Those are just a few of the attractions of the fast-evolving Web3 gaming infrastructure. Other GameFi models include play-to-own and play-and-earn, all of which involve the user retaining something of value for their in-game efforts.

How can SuperScale help with Web3 and blockchain games?

We’ll help power your blockchain game(s) by encompassing deep data analysis presented to you on a single dashboard, as well as organic and paid user acquisition (UA).


Firstly, we will help you understand your data properly. The ‘Analyze’ dashboard will take your on-chain (Ethereum, Solana, Binance SmartChain, Tron, etc.) data, game data, marketing data and so on, and act as a single source of truth from which to base your marketing decisions on. Having a more holistic view at the click of a button enables more confident and strategic decision-making.


Benefits include:

  • Best-in-class ROAS prediction
  • One dashboard for multiple sources of data
  • The opportunity to spend your budget with confidence
  • Quick integration and ongoing support post-completion


Once the measurable parameters are in place, you can begin to generate/maintain hype whilst having a deep understanding of what UA campaigns are working, something which can not be truly claimed for most Web3 games.


Below are three key growth stages we can help support your Web3 game or blockchain app with:

  • Pre-drop / pre-genesis – Including audience research; marketing across channels such as Discord, Twitter, and Reddit; marketing dashboards so you can identify where your budget is best spent; and a communication plan accounting for possible restrictions.
  • The drop – Aspects like timing; the allocation of budget on the basis of audience clusters and channel; and the monitoring of channels as you engage with your community.
  • Post-drop – Is when we will work with you to analyze the engagement and growth KPIs of each channel, and continue your community engagement efforts. This is also the stage at which to analyze your audience in readiness for the next drop.


The principles of an effective strategy for Web3 games are quite different from those applicable to Web2 titles. As a all-in-one growth solution for Web3, SuperScale is well-versed in those differences. Drawing upon this knowledge and capability, we are confident in ensuring maximum growth and revenue generation for your blockchain app.


Scaling Blockchain Games: The Fundamentals [PGC London 2022]

Even the most successful blockchain gaming publishers still rely primarily on organic growth. They too struggle with scaling their games & apps with performance-driven marketing results. To grow blockchain games sustainably, like in mobile F2P markets, studios need updated fundamentals for performance-driven growth.

Watch SuperScale’s Ivan Trančík track session at Pocket Gamer Connects London 2022.

Read More