Case Studies

Revitalizing “Tiny Tower”
by NimbleBit

• Objective: To rejuvenate NimbleBit’s legacy game, “Tiny Tower,”
  focusing on increasing revenue and user engagement.
• Strategies Implemented: SuperScale implemented updated monetization tactics,
  including new LiveOps and special in-game offers.
• Results:
  • Tripled ad revenue from baseline.
  • Up to 300% revenue increase during in-game events.
  • Post-IDFA user acquisition strategies led to a 59% daily revenue increase.
  • Significant improvements in Google Play Store ranking through ASO enhancements.

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Full-Funnel Optimization for a
Multiplayer Darts Game

• Challenge: Addressing scalability issues and low ROI in user acquisition.
• Approach: Redesigning game mechanics and implementing comprehensive monetization strategies, including special offers and ad revenue features.
• Achievements:
  • 11x ARPU D28 increase.
  • +280% relative ARPDAU uplift.
  • Achieved profitable scaling with 300k monthly UA spend.
  • Significant ad monetization improvements.

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Personalized Special Offers for a
Top 100 Grossing Game

• Goal: To increase revenue for a well-performing game that was not meeting its revenue potential.
• Method: Implementing a personalized in-game offer strategy using probabilistic and machine learning models.
• Outcomes:
  • Boosted game revenue by 11%.
  • Unlocked an extra 23% in user acquisition spend without affecting retention.
  • Increased daily paying users by 7.25% and conversion by 4%.

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Our CPI Services

❶ CPI Campaign Planning

• Strategic Planning: We begin by understanding your game’s unique market position and target audience. This involves comprehensive market research and competitor analysis.
• Goal Setting: Defining clear, achievable goals is crucial. We set specific targets for installs, engagement, and ROI based on your game’s needs.
• Campaign Design: Crafting campaigns that resonate with your target audience, utilizing creative and compelling ad designs and messaging.

❷ Targeting and Optimization

• Audience Segmentation: Identifying and targeting specific player segments to ensure the most relevant and effective user acquisition.
• Optimization Techniques: Continuous monitoring and tweaking of campaigns based on performance data, ensuring the best possible ROI.
• Platform-Specific Strategies: Tailored approaches for different platforms (iOS, Android) and ad networks to maximize campaign effectiveness.

❸ Analytics and Reporting

• Performance Tracking: Utilizing advanced analytics tools to track key performance indicators such as install rates, user engagement, and conversion.
• Insightful Reporting: Providing detailed reports with actionable insights, enabling informed decision-making.
• ROI Analysis: Close examination of the return on investment to understand the efficiency of the marketing spend and to guide future strategies.

❹ Advanced Technology Integration

• Machine Learning Algorithms: Employing cutting-edge technology for predictive analytics and automated optimization.
• Programmatic Buying: Utilizing sophisticated algorithms for real-time ad buying, ensuring the best ad placements and prices.

How SuperScale’s Services Stand Out

• Bespoke Strategies: Unlike one-size-fits-all solutions, SuperScale offers tailored strategies that align with your game’s unique characteristics and audience.
• Comprehensive Data Analysis: Our deep dive into data goes beyond surface-level metrics, providing nuanced insights that drive successful campaigns.
• Innovative Technology Use: Leveraging the latest in tech and analytics tools, we stay ahead of the curve, offering our clients cutting-edge solutions.
• Expert Team: Our team comprises industry veterans with a wealth of experience, ensuring that experts in mobile gaming marketing manage your campaigns.

By choosing SuperScale for your CPI management, you’re not just getting a service provider; you’re gaining a strategic partner dedicated to propelling your mobile game to new heights of success.

CPI Strategy Customization at SuperScale

Tailored CPI Strategies for Different Games and Genres:

• Understanding Game Dynamics: At SuperScale, we recognize that each game has its own unique set of dynamics, audience, and market potential. For instance, a strategy game might attract a different demographic than a casual puzzle game. Our first step is to understand these dynamics deeply.
• Genre-Specific Strategies: Different genres require different approaches. For action games, the focus might be highlighting the game’s intense gameplay and graphics. In contrast, the approach might focus more on brain-challenging features and relaxing aspects of a puzzle game.
• Customized Targeting: We customize our targeting strategies based on the game’s audience. This involves identifying the most likely players to engage with the game and focusing the CPI campaigns accordingly.

Importance of Customization in Achieving Effective CPI Results:

• Increased Relevance: Customized strategies ensure that the marketing efforts are more relevant to the target audience, increasing the chances of successful installs.
• Better Engagement: Tailored strategies lead to higher engagement as they resonate more with the intended audience, improving installs and long-term player retention.
• Cost Efficiency: By targeting the right audience with the right message, customized CPI campaigns are more cost-efficient, yielding a higher return on investment.

Examples of Customized Strategies for Different Types of Games:

Strategy Games

• Focus on community and competitive elements.
• Highlighting in-game strategies, guilds, and alliances.
• Targeting audience segments that enjoy long-term planning and deep gameplay

Casual Puzzle Games

• Emphasizing the relaxing and brain-teasing aspects of the game.
• Targeting a broader audience, including non-traditional gamers.
• Utilizing softer, more inviting visuals in advertising materials.

Action Games

• Showcasing high-intensity gameplay and impressive graphics.
• Targeting a younger demographic, likely to engage with fast-paced gameplay.
• Leveraging influencer marketing with personalities known in the action gaming community.

Adventure Games

• Highlighting storytelling and immersive experiences.
• Targeting players who appreciate narrative-driven gameplay.
• Utilizing cinematic trailers and storytelling in marketing materials.

Getting Started with Your
CPI Campaign at SuperScale

Starting a CPI campaign with SuperScale involves a straightforward yet comprehensive process that aligns with your game’s specific needs and objectives. Here’s a step-by-step guide to get you started:

❶ Initial Contact and Consultation

• Visit the SuperScale website and navigate to the ‘Contact Us’ section.
• Fill out the contact form with details about your game and specific needs. This is your opportunity to share any challenges you’re facing or goals you’re aiming to achieve.
• Alternatively, use the call-to-action button to request a free consultation. This initial conversation will allow you to discuss your project in more detail and understand how SuperScale can help.

❷ Assessment and Strategy Development

• Once SuperScale receives your inquiry, its team will assess your game and its market position. This may involve an audit of your existing marketing efforts, if any.
• Based on this assessment, SuperScale will develop a tailored CPI strategy. This strategy will be designed to meet your game’s specific goals: increasing installs, improving engagement, or maximizing ROI.

❸ Implementation and Execution

• After agreeing on the strategy, SuperScale’s team will begin the implementation process. This involves setting up campaigns, targeting the right audience, and leveraging their extensive experience in mobile game marketing.
• Throughout the execution of the campaign, SuperScale will continuously monitor performance and make necessary adjustments to ensure optimal results.

❹ Analytics and Reporting

• SuperScale provides regular updates and detailed reports on your campaign’s performance. This includes key metrics such as install rates, cost per install, user engagement, and overall ROI.
• These reports are for tracking purposes and as a tool for ongoing strategy refinement.

❺ Ongoing Support and Optimization

• Post-campaign, SuperScale offers ongoing support and optimization services. They understand the dynamic mobile gaming market, and continuous adjustments are key to sustained success.
• Whether scaling up successful campaigns or pivoting strategies to adapt to market changes, SuperScale remains a committed partner in your game’s growth journey.