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Cost Per Install (CPI) For Mobile Games

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Maximize Your Mobile Game’s Reach and Efficiency

In the fast-paced world of mobile gaming, success hinges on creating an exceptional game and ensuring it reaches the right audience. This is where Cost Per Install (CPI) becomes a game-changer. CPI is more than just a metric; it’s a crucial strategy that directly influences how effectively a game penetrates the market and maximizes its potential audience. At SuperScale, we specialize in optimizing CPI for mobile games, ensuring that every dollar you invest becomes a stepping stone towards greater reach and efficiency. Choose us, and watch as your game scales new heights in the competitive mobile gaming landscape.

What is CPI?

Definition and Relevance in Mobile Game Marketing:

Cost Per Install (CPI) is a fundamental marketing metric in the mobile gaming industry. It represents the cost incurred for each installation of a mobile game, typically through a marketing campaign or advertisement. CPI is a critical metric for mobile game developers and marketers as it directly reflects the effectiveness of advertising spend in acquiring new users. In an industry where visibility and user base expansion are key, CPI measures how efficiently marketing resources are utilized to attract new players.

How CPI is Calculated:

The calculation of CPI is straightforward: it is the total amount spent on a specific advertising campaign divided by the number of installs generated from that campaign. For example, if a game developer spends $1,000 on a campaign and gains 500 installs from this effort, the CPI for that campaign would be $2.00. This simple yet powerful metric helps in understanding the return on investment (ROI) of marketing efforts and in making informed decisions about future advertising strategies.

Importance for Game Developers and Marketers:

For game developers and marketers, understanding and optimizing CPI is crucial. A lower CPI indicates a more cost-effective marketing strategy, allowing for acquiring a larger user base within a given budget. This is particularly important in the highly competitive mobile gaming market, where efficiently capturing audience attention can significantly impact a game’s success. Furthermore, monitoring CPI trends can help identify the most effective marketing channels and targeting strategies, enabling developers and marketers to refine their approaches and maximize impact.

In summary, CPI is not just a metric; it’s a vital tool for strategic planning and decision-making in the mobile gaming industry. It empowers developers and marketers to gauge the efficiency of their marketing campaigns and adjust their strategies for optimal user acquisition and growth.

Why Choose SuperScale for CPI Management?

SuperScale has demonstrated significant expertise in mobile gaming, as evidenced by our successful collaborations with well-known gaming companies. Our work encompasses a range of services, from game management to user acquisition strategies, highlighting our comprehensive understanding of the mobile gaming industry.

Benefits of Working with SuperScale:

  • Data-Driven Strategies: SuperScale’s CPI management and game monetization approach is heavily data-driven. We employ advanced analytics and user behavior data to craft effective and specifically tailored strategies for each game’s unique context.
  • Comprehensive Analytics: SuperScale offers a full spectrum of analytics services, which includes a detailed analysis of user behavior, financial modeling, and more. This holistic approach ensures that every aspect of a game’s performance is meticulously analyzed and optimized.
  • Customized Solutions: Recognizing the uniqueness of each game, SuperScale provides customized solutions that align with each project’s specific goals and challenges. This personalized approach is key to enhancing our client’s game performance and revenue.

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Case Studies

  1. Revitalizing “Tiny Tower” by NimbleBit:

  • Objective: To rejuvenate NimbleBit’s legacy game, “Tiny Tower,” focusing on increasing revenue and user engagement.
  • Strategies Implemented: SuperScale implemented updated monetization tactics, including new LiveOps and special in-game offers.
  • Results:
    • Tripled ad revenue from baseline.
    • Up to 300% revenue increase during in-game events.
    • Post-IDFA user acquisition strategies led to a 59% daily revenue increase.
    • Significant improvements in Google Play Store ranking through ASO enhancements.

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  1. Full-Funnel Optimization for a Multiplayer Darts Game:

  • Challenge: Addressing scalability issues and low ROI in user acquisition.
  • Approach: Redesigning game mechanics and implementing comprehensive monetization strategies, including special offers and ad revenue features.
  • Achievements:
    • 11x ARPU D28 increase.
    • +280% relative ARPDAU uplift.
    • Achieved profitable scaling with 300k monthly UA spend.
    • Significant ad monetization improvements.

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  1. Personalized Special Offers for a Top 100 Grossing Game:

  • Goal: To increase revenue for a well-performing game that was not meeting its revenue potential.
  • Method: Implementing a personalized in-game offer strategy using probabilistic and machine learning models.
  • Outcomes:
    • Boosted game revenue by 11%.
    • Unlocked an extra 23% in user acquisition spend without affecting retention.
    • Increased daily paying users by 7.25% and conversion by 4%.

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Our CPI Services

1. CPI Campaign Planning:

  • Strategic Planning: We begin by understanding your game’s unique market position and target audience. This involves comprehensive market research and competitor analysis.
  • Goal Setting: Defining clear, achievable goals is crucial. We set specific targets for installs, engagement, and ROI based on your game’s needs.
  • Campaign Design: Crafting campaigns that resonate with your target audience, utilizing creative and compelling ad designs and messaging.

2. Targeting and Optimization:

  • Audience Segmentation: Identifying and targeting specific player segments to ensure the most relevant and effective user acquisition.
  • Optimization Techniques: Continuous monitoring and tweaking of campaigns based on performance data, ensuring the best possible ROI.
  • Platform-Specific Strategies: Tailored approaches for different platforms (iOS, Android) and ad networks to maximize campaign effectiveness.

3. Analytics and Reporting:

  • Performance Tracking: Utilizing advanced analytics tools to track key performance indicators such as install rates, user engagement, and conversion.
  • Insightful Reporting: Providing detailed reports with actionable insights, enabling informed decision-making.
  • ROI Analysis: Close examination of the return on investment to understand the efficiency of the marketing spend and to guide future strategies.

4. Advanced Technology Integration:

  • Machine Learning Algorithms: Employing cutting-edge technology for predictive analytics and automated optimization.
  • Programmatic Buying: Utilizing sophisticated algorithms for real-time ad buying, ensuring the best ad placements and prices.

How SuperScale’s Services Stand Out

  • Bespoke Strategies: Unlike one-size-fits-all solutions, SuperScale offers tailored strategies that align with your game’s unique characteristics and audience.
  • Comprehensive Data Analysis: Our deep dive into data goes beyond surface-level metrics, providing nuanced insights that drive successful campaigns.
  • Innovative Technology Use: Leveraging the latest in tech and analytics tools, we stay ahead of the curve, offering our clients cutting-edge solutions.
  • Expert Team: Our team comprises industry veterans with a wealth of experience, ensuring that experts in mobile gaming marketing manage your campaigns.

By choosing SuperScale for your CPI management, you’re not just getting a service provider; you’re gaining a strategic partner dedicated to propelling your mobile game to new heights of success.

CPI Strategy Customization at SuperScale

Tailored CPI Strategies for Different Games and Genres:

  • Understanding Game Dynamics: At SuperScale, we recognize that each game has its own unique set of dynamics, audience, and market potential. For instance, a strategy game might attract a different demographic than a casual puzzle game. Our first step is to understand these dynamics deeply.
  • Genre-Specific Strategies: Different genres require different approaches. For action games, the focus might be highlighting the game’s intense gameplay and graphics. In contrast, the approach might focus more on brain-challenging features and relaxing aspects of a puzzle game.
  • Customized Targeting: We customize our targeting strategies based on the game’s audience. This involves identifying the most likely players to engage with the game and focusing the CPI campaigns accordingly.

Importance of Customization in Achieving Effective CPI Results:

  • Increased Relevance: Customized strategies ensure that the marketing efforts are more relevant to the target audience, increasing the chances of successful installs.
  • Better Engagement: Tailored strategies lead to higher engagement as they resonate more with the intended audience, improving installs and long-term player retention.
  • Cost Efficiency: By targeting the right audience with the right message, customized CPI campaigns are more cost-efficient, yielding a higher return on investment.

Examples of Customized Strategies for Different Types of Games:


Strategy Games:

  • Focus on community and competitive elements.
  • Highlighting in-game strategies, guilds, and alliances.
  • Targeting audience segments that enjoy long-term planning and deep gameplay

Casual Puzzle Games:

  • Emphasizing the relaxing and brain-teasing aspects of the game.
  • Targeting a broader audience, including non-traditional gamers.
  • Utilizing softer, more inviting visuals in advertising materials.

Action Games:

  • Showcasing high-intensity gameplay and impressive graphics.
  • Targeting a younger demographic, likely to engage with fast-paced gameplay.
  • Leveraging influencer marketing with personalities known in the action gaming community.

Adventure Games:

  • Highlighting storytelling and immersive experiences.
  • Targeting players who appreciate narrative-driven gameplay.
  • Utilizing cinematic trailers and storytelling in marketing materials.

Getting Started with Your CPI Campaign at SuperScale

Starting a CPI campaign with SuperScale involves a straightforward yet comprehensive process that aligns with your game’s specific needs and objectives. Here’s a step-by-step guide to get you started:

Step 1: Initial Contact and Consultation

  • Visit the SuperScale website and navigate to the ‘Contact Us’ section.
  • Fill out the contact form with details about your game and specific needs. This is your opportunity to share any challenges you’re facing or goals you’re aiming to achieve.
  • Alternatively, use the call-to-action button to request a free consultation. This initial conversation will allow you to discuss your project in more detail and understand how SuperScale can help.

Step 2: Assessment and Strategy Development

  • Once SuperScale receives your inquiry, its team will assess your game and its market position. This may involve an audit of your existing marketing efforts, if any.
  • Based on this assessment, SuperScale will develop a tailored CPI strategy. This strategy will be designed to meet your game’s specific goals: increasing installs, improving engagement, or maximizing ROI.

Step 3: Implementation and Execution

  • After agreeing on the strategy, SuperScale’s team will begin the implementation process. This involves setting up campaigns, targeting the right audience, and leveraging their extensive experience in mobile game marketing.
  • Throughout the execution of the campaign, SuperScale will continuously monitor performance and make necessary adjustments to ensure optimal results.

Step 4: Analytics and Reporting

  • SuperScale provides regular updates and detailed reports on your campaign’s performance. This includes key metrics such as install rates, cost per install, user engagement, and overall ROI.
  • These reports are for tracking purposes and as a tool for ongoing strategy refinement.

Step 5: Ongoing Support and Optimization

  • Post-campaign, SuperScale offers ongoing support and optimization services. They understand the dynamic mobile gaming market, and continuous adjustments are key to sustained success.
  • Whether scaling up successful campaigns or pivoting strategies to adapt to market changes, SuperScale remains a committed partner in your game’s growth journey.

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Simply fill out the contact form on the SuperScale website or click the call-to-action button for a free consultation. Don’t hesitate to inquire about any initial assessment or audit services available to understand your current standing and potential better.

Following these steps, you can start on a successful CPI campaign journey with SuperScale, leveraging their expertise to drive significant growth and success for your mobile game.

FAQ Section

Here are some answers to common questions about Cost Per Install (CPI) and SuperScale’s services. This information aims to clarify any uncertainties and help you make informed decisions.

Q1: What is Cost Per Install (CPI) and why is it important?

  • A: Cost Per Install is a metric used to measure the cost-effectiveness of mobile app advertising campaigns. It’s calculated by dividing the total cost of an advertising campaign by the number of installs generated. CPI is crucial because it helps app developers and marketers understand the return on investment of their advertising efforts and guides them in budget allocation and marketing strategy optimization.

Q2: How does SuperScale optimize CPI campaigns?

  • A: SuperScale employs a data-driven approach to optimize CPI campaigns. This includes targeting the right audience, continuously monitoring and adjusting campaigns, and leveraging advanced analytics and machine learning for predictive insights. Their strategies are tailored to each game’s unique needs and market position.

Q3: Can SuperScale help with games in all genres?

  • A: Yes, SuperScale has experience working with a wide range of mobile games across various genres. They customize their strategies to suit each game’s specific characteristics and audience, whether it’s a strategy game, a puzzle game, an action game, or any other genre.

Q4: What kind of results can I expect from SuperScale’s CPI services?

  • A: The results can vary depending on several factors, including the nature of the game, the target audience, and the market environment. Generally, clients can expect improved user acquisition costs, higher install rates, better engagement, and improved ROI on their advertising spend.

Q5: How does SuperScale measure the success of a CPI campaign?

  • A: Success is measured using a variety of metrics such as install rates, cost per install, user engagement levels, retention rates, and overall ROI. SuperScale provides detailed analytics and reporting to clients, offering transparent campaign performance insights.

Q6: Is there an initial consultation or assessment available with SuperScale?

  • A: Yes, SuperScale offers an initial consultation to discuss your game and its specific needs. They may also provide an initial assessment or audit of your current marketing efforts to understand better how they can assist you.

Q7: How long does it take to see results from a CPI campaign?

  • A: The timeframe for seeing results can vary, but initial insights and trends generally can be observed within a few weeks of launching a campaign. Longer-term results and more substantial impacts on metrics like user retention and ROI can be evaluated over several months.

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