Scaling Games with Performance Marketing [Games Gathering]

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Daniel Rysan SuperScale UA Expert / Senior Committee Member

Find out when is the right time to expand to other marketing channels with the right approach to creative production.

Every single year our performance marketing space is changing a lot, that’s why we need to keep our strategies up-to-date. From the general rules in today’s market and how to scale your app through performance marketing, when it’s the right time to expand with more marketing channels and what are the most important metrics to keep in mind. In the next part, we will also cover how to decide if we are successful or not and when you know you are making good decisions.

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