In this article, we’ll explore what the Lucky Wheel entails, its successful implementation in NimbleBit’s Tiny Tower, and its recent integration into Pocket Planes, along with the remarkable results it has achieved.
What is Lucky Wheel?
The Lucky Wheel is a well-known game feature designed to add an element of fun and excitement to free-to-play mobile games. Players spin the wheel for a chance to win valuable rewards, without the risk of losing anything. This playful mechanic not only enhances player engagement but also serves as a powerful tool for increasing monetization. With rewards that are always valuable, the Lucky Wheel keeps players coming back for more, driving revenue for game developers.
Where have we used the Lucky Wheel feature before?
At SuperScale, we’ve successfully implemented the Lucky Wheel feature in multiple games, including our long-lasting partnership with NimbleBit. Our first success story comes from the integration of the Lucky Wheel into NimbleBit’s Tiny Tower. The feature resulted in a significant boost in engagement and monetization.
Building on this success, we explored opportunities for leveraging the Lucky Wheel in other games within NimbleBit’s established IP. This approach aligns with our strategy of IP expansion and reusing existing elements to maximize returns on investment. Reusing successful mechanics like the Lucky Wheel not only minimizes development efforts but also capitalizes on the familiarity and appeal of established IPs.
Implementing Lucky Wheel into Pocket Planes
One prime example of this strategy in action is the recent implementation of the Lucky Wheel into another NimbleBit hit, Pocket Planes. We were able to enhance the gaming experience while minimizing costs and development time. The visual coherence of the “Pocket” IP made the transition smooth and effortless, further emphasizing the benefits of reusing successful mechanics within established IPs.
Results
The implementation of the Lucky Wheel feature has yielded remarkable results, with an approximate 20% increase in Average Revenue Per Daily Active User (ARPDAU).
It’s important to note that while these gains are significant, they may not be sustainable over the long term. However, by strategically timing the activation of the Lucky Wheel for special occasions or events, such as holidays or game milestones, developers can maximize its impact on engagement and monetization.
By leveraging established IPs and reusing successful mechanics like the Lucky Wheel, studios can streamline development efforts while maximizing returns on investment. If this sounds like something you could be looking into, reach out here.
